Sales Pipeline Management

Pipeline management is the process of overseeing all the activities conducted in your sales pipeline—from approaching a lead to closing a deal. Broadly speaking, it involves auditing every opportunity at each stage in your sales process and identifying bottlenecks that are leading to a lower conversion rate. But that's not all; pipeline management can also help you make more accurate sales forecasts and estimates.

Formulating the
sales pipeline

One sales pipeline best practice is to build a progressive sales pipeline that can easily adapt to the varying needs of your business. There are no set rules for building your own pipeline, but read here to learn more about the points to keep in mind when building the ideal sales pipeline for your business.

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Convert leads into lifelong customers with Zoho CRM

Sales is the lifeblood of business, but building a successful sales model isn't easy. All successful sales teams have one thing in common: an organized sales pipeline. There are multiple pipeline management tools and hacks out there, but only you know what's best for your business. Zoho CRM is an end-to-end sales pipeline management software platform which can help you take complete control over your sales pipeline by customizing it according to your business needs so you can start closing more deals in less time.

Easily generate, assign, and score leads

Converting a lead into a potential buyer depends on efficient communication and nurturing. From lead generation to scoring to conversion, Zoho CRM ensures proper follow-up to move your leads through the sales funnel, making sure your CRM and pipeline management are always in sync.

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Every contact detail on one page

Gain insights about your customers with the click of your mouse. Create notes, tasks, and comments easily. Generate custom fields that help your team track the most relevant customer information for sales. View purchase histories and know when to cross-sell or upsell.

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Close more deals

Track your sales pipeline—from identifying a hot prospect to winning the deal. Spot the people most likely to buy and spend more time communicating with them. Divide your sales cycle into stages and prioritize the prospects that matter at every step. Customize your pitch to each prospect and close more deals effectively.

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Manage customer accounts

Anyone on your sales team can provide excellent support by using the information in Zoho CRM. Determine what it will take to close deals with the businesses you’re selling to by viewing potential deals, contacts, and tasks in one screen. Get more done in less time.

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Analytics for end-to-end pipeline tracking

Analyze every sales activity and track the numbers at every stage of your sales pipeline. Create funnels for those metrics that matter and know when there is a significant drop or rise in your sales pipeline. With funnels, you can see your conversion rates, identify where the potentials churn the most, and measure the overall efficiency of your sales process using a single pipeline management tool.

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Trusted by 250,000 businesses worldwide

Zoho CRM Helps Commercial Flooring Contractors Gain Real-time Visibility of their Sales Pipeline and Performance

Education Consulting Company Gets 360 Degree View of Sales Cycle and Business Pipeline Since Switching to Zoho CRM

Victoria based solar engineering company streamlines processes, facilitates, and collaboration with Zoho CRM.

Premier Sales And Marketing Company improves deal closure rate and implements data centric culture with Zoho CRM

Frequently Asked Questions

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Why is pipeline management important?

Sales are undoubtedly an essential contributor to a company's revenue. Sales pipeline management is a process that can help companies maximize revenue. It increases prospects' conversion probability by creating more meaningful and contextual communications with them. Sales pipeline management can also help you identify bottlenecks in your sales processes and make more accurate forecasts about your future sales.Learn more

What is a pipeline in CRM?

Sales pipelines in a CRM software platform are a visual representation of your company's sales process. They provide users with an overview of the various stages their prospects are in and what needs to be done next. Sales pipelines can also help you track the progress of each salesperson and determine what needs to be done to achieve the designated sales target. Learn more about Zoho CRM—the best pipeline management software platform on the market—here.

What is a sales pipeline management software platform?

Sales pipeline management software is a tool that helps salespeople visualize the sales process while making accurate forecasts about sales volume. It also helps them view the progress of the team and individual salespeople. Most businesses use CRMs as sales pipeline management tools to keep tabs on prospects from the time they enter the sales process until the deal is closed. CRMs have the added ability to generate real-time reports and optimize the sales process through automation.

What's the difference between a pipeline and a funnel?

Sales pipelines and Sales funnels are often used interchangeably, but there is an important distinction. While a sales pipeline is a visual representation of all the steps your sales personnel have to undertake to close a deal, a sales funnel represents the steps your prospects go through before they make a purchase. Sales pipelines are often formulated from the point of view of a salesperson, while sales funnels depict the stages leads go through. Learn more.

What is the best pipeline management software tool for B2B businesses?

Zoho CRM is one of the best CRM pipeline management software tools for B2B businesses. With Zoho CRM, you can do much more than just keep track of your prospects; you can automate your sales processes, check integrated dashboards to view you more comprehensive information in one glance, and even use Zoho's AI sales assistant, Zia, to gain accurate forecasts. Take your sales pipeline management to the next level by trying Zoho CRM here.

Start closing more deals in less time with Zoho CRM.