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How does CRM work?

Essentially, CRM works by collecting leads or consumer information, analyzing the collected information to understand customer or market requirements, and adjusting marketing campaigns accordingly to increase sales.

CRM also serves customer service and support divisions-- by making business interactions more efficient and improving customer satisfaction as a consequence.



In any business, the bottom line of the CRM workflow is to (1) Initiate marketing, (2) Process sales, (3) Schedule orders and (4) Provide support.