Agappe Diagnostics is the fastest growing company in the in-vitro diagnostic industry in India with 30,000 customers across the country. They manufacture in-vitro diagnostic equipment in the analytical and pre-analytical segments. They have a presence in more than 65 countries, with more than 700 employees, with 300 field sales agents and 150 field service agents.
Agappe lacked a single system that could handle both their sales and services processes. They needed a complete account management system that could support their complete business. They also needed a customized mobile application for their field agents that could allow agents to be more productive. Transparent reporting was also lacking as senior management could not get the complete picture of their progress. The technology being used presented challenges in achieving their mission of providing their customers with prompt and high-quality services.
The Zoho EBS team, after analyzing Agappe's requirements, setup Zoho CRM as the centralized application to serve all their sales and service needs. A customized CRM mobile application helped field agents become more productive. In addition, Zoho CRM integrations with telephony and Zoho products like Analytics, Desk, Survey, People, Cliq and Expense helped to bring the complete business transformation for their business.
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