Checkout optimization checklist for ecommerce stores

A customer may love your products and still abandon their cart if checkout feels confusing, slow, or full of surprises. A smooth checkout experience is one of the biggest contributors to ecommerce conversion.

Research by the Baymard Institute shows that the average cart abandonment rate is over 70%, and that better checkout design alone can increase conversions by up to 35%. Most of those lost sales aren't from lack of interest. They're lost to friction: unexpected costs, too many form fields, missing payment options, or a checkout flow that doesn't inspire trust.

This checklist helps you audit and fix the issues that cause shoppers to drop off before they place an order, so more of the traffic you've already earned actually converts.

What to expect in this checklist 

This Checkout Optimization Checklist helps online store owners review the key checkout elements that influence:

• Cart completion and purchase confidence

• Pricing transparency

• Mobile checkout usability

• Payment experience

• Overall conversion performance

Whether you’re launching a new store or trying to reduce drop-offs, this checklist helps you identify friction points that may be stopping customers from completing their order.

Who is this for? 

• Ecommerce store owners looking to improve conversion rates

• Online retailers experiencing high cart or checkout abandonment

• Store managers running conversion rate optimization (CRO) audits

• Small and growing ecommerce brands optimizing for revenue

• Anyone building or relaunching an online store
   

Use this checklist before launch, after a redesign, or as part of a regular store optimization audit to make checkout feel clear, trustworthy, and easy to complete.

Download the checklist