Email marketing ROI calculator
Email campaigns on average yield $42 per campaign.
Curious to learn how your email campaigns are performing?
Try this email marketing ROI calculator by Zoho Campaigns.
Calculate your email marketing ROI
Enter your email campaign details
*(Exclude email marketing platform charges and add other charges like staff wages)
Campaign results
How to use Zoho Campaigns' email marketing ROI calculator
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The Email campaign details field is where you enter information about your email campaigns to enable the ROI calculation.
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Contact count is your total contact base that you would like to store in an email marketing platform. The pricing plan varies according to your subscriber count, so choose the plan according to the size of your contact base.
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Total emails sent is the count of all the emails you sent in a campaign. If you have 1,000 subscribers and send four emails to each as part of a campaign, then your total email count would be 1,000 subscribers times four emails to every subscriber, which equals 4,000 emails.
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Cost per campaign($) is the total amount you spend, excluding the email marketing platform charges. This could include design, content, and agency fees that might be incurred in the creation of your campaign.
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Open rate is the percentage of users who open emails you send.
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Click rate is the percentage of users who click on a link or CTA in emails you send.
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Conversion rate is the percentage of your email recipients who successfully became customers.
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Purchase value per customer is the average revenue from customers who converted from your email campaign. If you have two conversions for $300 and $800, then your purchase value per customer is $550.
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Campaign results gives a breakdown of the total opens, clicks, conversions, revenue, cost, and profit in dollar value and ROI percentage.
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ROI is the return on investment for every dollar you have spent on creating and sending your campaign.
*The ROI calculation is based on the inputs entered in USD. Actual results may vary based on currency, geography, industry, and other factors.
100% improved click rate
"We improved our click rate by 100% using Zoho Campaigns."
Vijay Srinivas,
Digital Marketer, 3Ding
Elevate your email marketing with Zoho Campaigns
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ROI isn't just about the returns; it's also about the investment that goes into getting the returns. You could have a $1,000 return at an investment of $10 or even $5,000. The ROI percentage gives you an accurate picture of whether your investments are worth the returns.
Tracking your email ROI helps you analyze the effectiveness of your campaigns, identify opportunities for enhancement, optimize your campaigns to achieve better engagement, and improve your company's profit. The success of your marketing team and your business begins when you start tracking your ROI.
The formula for calculating email ROI is as follows: Email marketing ROI % = (Revenue from campaign - Campaign investment)/Campaign investment
On average, email marketing is reported to yield $42 for every one dollar spent. Actual ROI results vary based on industry, contact list quality, geography, audience demography, email frequency, email send time, and several other factors.
In 2025, 4.6 billion people worldwide are expected to use emails. This is projected to increase to 4.89 billion in 2027.
Deliver personalized and relevant email content, optimize the frequency and delivery timing for the highest possibility of engagement, nurture your leads through email marketing automation workflows, and continue testing different email components for the best results.