Handling email marketing during COVID-19

The present COVID-19 situation has changed the way businesses function. In response, our approach to email marketing is taking a new form too, such as coordinating with remote teams to successfully execute a campaign. Most importantly, crafting empathetic and meaningful messages to customers and employees during this pandemic has become necessary as email has turned into a powerful communication tool for sensitive issues.

We at Zoho Campaigns want our email marketers to be informed and responsible before sending any email campaigns, so we’ve gathered all our best practices under one roof for easy reference.

Take care, and stay connected with email marketing.