Today we’re happy to announce Zoho Campaigns, the email marketing software from Zoho that features advanced CRM integration and social campaigns. With Zoho Campaigns, you can finally reach and engage your customers and prospects wherever they are – in email, Twitter, Facebook and more.
Zoho Campaigns has all the bells-and-whistles that you can expect: mass emails, templates and an easy-to-use editor to make you look good as well as reports and realt-time analytics to help you understand customers better. But what we’ve kept hearing from customers is that synchronization between your CRM and your email marketing list is a real pain. In fact, our experience with our very own email marketing efforts validated exactly that.
We’ve taken this pain away with a very easy, built-in integration between Zoho CRM and Zoho Campaigns – so maintaining both lists in sync is now quite simple. Beyond list maintenance, the power of having your CRM software and your email marketing provider be the same is the advance integration between the two. For example, as an account manager you can quickly see not only what emails you’ve sent to a particular customer, but also what kind of response those emails have elicited from him. This way you can tailor your sales calls with information that is more relevant for your customers.
Beyond emails, you know customers today have multiple communications options. They hang out in Facebook, Twitter and LinkedIn. That’s why Zoho Campaigns comes with built-in social media integrations so you can quickly create social media campaigns that are easy to deploy and maintain. You can, for example, schedule Tweets, Facebook posts and even run a page campaign within Facebook.
We also have Google Apps customers covered. We remain one of the biggest vendors in the Google Apps Marketplace and Zoho Campaigns is no exception. You can even create your email campaign in a Google Drive document, synchronize your email list from a Google Drive spreadsheet (or even your contacts) and send your email campaign through us.
And for those customers that are not on Zoho CRM yet, don’t worry – you can, of course also use Zoho Campaigns with your current CRM providers. We have open APIs that will allow you to get your data in and out of our service.
We invite you to try Zoho Campaigns today. If you already are a Zoho CRM customer, then this is a no-brainer! Please continue sending us your thoughts – there is still more good stuff in the pipeline.