"This software is a game changer for small businesses like ours [and] allows us to compete against the big consulting firms"

Steven Goodwin

Steven Goodwin, TurningWest

Use cases: Consultation, Sales

Industry: Consultancy

Team size: Less than 50 employees

Product feature: Automated reminders, Shareable meeting links

TurningWest is a California-based company that offers management consulting services. After implementing Zoho Bookings to schedule coaching sessions with clients, the company's nine consultants now each book between 20 to 40 coaching sessions per month.

The challenge: time-consuming scheduling

TurningWest President Steven Goodwin says, "Zoho Bookings has significantly reduced the wasted time we spend scheduling and rescheduling meetings." With the automation features, consultants have slashed wait times typically experienced with manual appointment scheduling.

Consultants also save time otherwise spent on managing last-minute cancellations thanks to pre-meeting email reminders, and they've enabled their clients to reschedule at their convenience.

Client-centric scheduling

"Our clients are delighted with this technology," Goodwin adds. The user-friendly experience ensures that his clients can self-schedule appointments with no more than a few clicks.

Shareable meeting links

Goodwin further notes, "We place our Zoho Bookings calendar on our signature line for ready access." This means clients can self-schedule appointments from inside the email threads without switching between tabs, ensuring instant appointment bookings.

The game changer: Zoho Bookings

Goodwin concludes that the company's experience with Zoho has been a "game changer" and recommends it to other small businesses.