Zoho Backstage positioned as a Leader in the SPARK Matrix™: Event Experience Platform (EExP) 2025
Get your complimentary SPARK Matrix™ report to learn why Zoho Backstage is positioned as a leader in the SPARK Matrix(TM) for Event Experience Platforms.
Why this matters to you
The SPARK Matrix™: Event Experience Platform (EExP) 2025 by QKS Group evaluates how Event Experience Platforms support the full event lifecycle. The report connects events to measurable marketing and revenue outcomes, which means you can make a buying decision confidently.
The report benchmarks vendors using QKS Group’s Technology Excellence and Customer Impact framework, covering event delivery, engagement, lead generation, analytics, integrations, and roadmap direction.
The SPARK Matrix™ report helps you understand
- How Event Experience Platforms are assessed across Technology Excellence and Customer Impact
- What separates Leaders, Strong Contenders, and Emerging Innovators
- How platforms support physical, virtual, and hybrid events at scale
- Where the market is headed in terms of engagement depth, data interoperability, and AI-driven capabilities
Take the next step with Zoho Backstage
See how a SPARK Leader supports real-world event execution—across physical, virtual, and hybrid events. Explore how Zoho Backstage helps teams plan, run, and measure events from a single platform.
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