expo management

Win your exhibitors' favour right from delivering the best onboarding experience, all the way through to maximizing ROI.


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DYNAMIC FLOOR PLANNERManage booth allocation dynamically

Help exhibitors visualize their booth location better by creating an interactive floor planner with our simple drag-and-drop builder.

Make booth selection and booking interactive. Dynamically show what brands have set up shop around them and differentiate booth spaces with a variety of icons, text, shapes, and colors.

No more double bookings, back-and-forth emails, or complex collaborations.

    EXHIBITOR COMMUNICATIONSimplify communication

    Classify exhibitors automatically based on their exhibitor package and instantly acknowledge their applications via automated emails. Schedule targeted messages for different groups of exhibitors, and keep them notified about changes and updates instantly, right from within the product.

    EXHIBITOR PORTALImprove exhibitor traction

    Maximize exhibitor visibility with a quick, professional-looking brand page. Make them stand out from the crowd by showcasing their products and services, along with brochures, videos, and testimonials.


    SCHEDULE APPOINTMENTSConnect like never before

    Enable attendees to connect with their preferred exhibitors easily. With the help of Floor Planner, attendees can quickly discover exhibitor locations without having to ask around or search extensively.

    Beyond traditional booth visits, our event app makes it possible for attendees to chat with exhibitors, fostering dynamic interactions.


    LEAD RETRIEVALPower-up lead generation

    Engage attendees meaningfully and foster better post-event relationships with the help of relevant data captured quickly and retrieved contextually.

    Quickly scan attendee QR codes to capture them as leads, and mark them as hot, warm, or cold based on the quality of interaction. Take digital notes to add more context for sales follow-ups.

    Learn more


    Best Expo Tech award at
    Event Tech Live,2023

    “The IMC event had over 100,000 attendees, occupying a massive 26,000 square meters of exhibition space. Our exhibitors were thrilled with Zoho Backstage’s Lead Capture and Retrieval feature in the customized mobile app. We sought a platform that could offer a comprehensive solution, and we are proud to have Zoho Backstage as our Event Tech partner”

    Pradeep Prakash

    Pradeep Prakash Deputy Director of Sales & Marketing, IMC


    Ready to unlock the full potential of your exhibitions?