Tips to choose the right corporate event entertainment
Picking entertainment isn't about finding what's popular or impressive. You need to match what you choose to what you're actually trying to accomplish. The wrong entertainment, no matter how well-executed, won't fix a mismatch between your event's purpose and what people experience.
Here's what to consider before you book anything.
Align with your event goals
Start with why you're holding the event in the first place. For example:
- Team building needs collaborative activities—escape rooms and cooking competitions—that require people to work together.
- Client appreciation calls for something more polished, like live music or wine tastings, that makes guests feel valued without asking them to do much.
- Networking events benefit from entertainment that creates natural conversation opportunities rather than demanding everyone's full attention.
If your entertainment doesn't support your main objective, it's just a distraction.
Match entertainment to your brand personality
Your entertainment should feel consistent with who you are as a company. A tech startup can pull off VR experiences or AI-powered networking without it feeling forced. A law firm or financial institution might lean toward live jazz or formal recognition ceremonies. Creative agencies have room to experiment with live art installations or improv workshops.
If your entertainment choice surprises people in a way that doesn't align with your values or culture, you've probably missed the mark.
Consider your budget realistically
Set a per-person entertainment budget early and work backward from there. You don't need to blow the budget on one centerpiece—mixing a high-impact main event with lower-cost ambient activities often works better. Trivia nights and giant lawn games cost a fraction of what you'd pay for a celebrity performer but can be just as engaging if they fit your audience.
Don't forget hidden costs: equipment rental, setup and breakdown labor, staffing during the event, and technical support. Those add up faster than the entertainment itself.
Plan for inclusivity and accessibility
Not everyone can or wants to participate in high-energy physical activities. Offer options that accommodate different abilities—if you're doing a sports tournament, also set up quieter alternatives like lawn games or craft stations. For food and drink experiences, provide non-alcoholic options and account for dietary restrictions upfront.
Ensure entertainment is culturally appropriate for your entire audience, and avoid anything that could alienate or exclude attendees.
Finally, define what success looks like before your event starts—participation rates, social media activity, attendee satisfaction scores—so you're measuring against something concrete, not just gut feeling. After the event, use your event management software to run post-event surveys that ask specifically about entertainment: what people enjoyed, what fell flat, what they'd want to see again.