Advanced Analytics for Constant Contact

The Advanced Analytics Connector for Constant Contact streamlines the integration of your email marketing data, offering deep insights into campaign performance, audience engagement, and automation effectiveness. By unifying metrics like open rates, click-throughs, and subscriber growth into interactive dashboards, marketing teams can visualize the true ROI of their outreach in real time.

Setting up the Integration

A Zoho Analytics user with administrator privileges (Account admin, and Org admins) can configure the integration.

Follow the below steps to import your Constant Contact data into Zoho Analytics seamlessly:

  1. On the Zoho Analytics home page, click Import Your Data.
  2. Navigate to the Marketing tab and select Constant Contact from the available data sources.
  3. The dialog box Step 1: Import from Constant Contact will appear.
  4. Enter the Workspace Name and Workspace Description (Optional) and click Authenticate Constant Contact. 
  5. You will redirected to Constant Contact Sign In page, enter the credentials and click Sign In to authenticate. 
  6. Once authenticated, select the Campaigns, Modules and Fields from which you intend to import data.
  7. In the How Often section, set up a schedule to import data at regular intervals. Refer to the Data Sync frequency section to learn more.
  8. Click Create.
  9. The data import process will be initiated and may take a few minutes depending on the data being imported. You’ll receive an email and in-app notification once the initial data fetch is complete.

Note:

  • The initial fetch might take a few minutes depending on the volume of the data to be imported. An email and an in-app notification will be sent, once the initial fetch is complete.
  • The setup process can sometimes fail for a variety of reasons. In this case we request you to access the Data source tab and click the Retry link to import again. If the issue persists then write to support@zohoanalytics.com.

Modules & Fields (What are the modules and fields in Constant Contact that will be synchronized in Zoho Analytics Workspace?)

The below table lists the modules and fields that will be synced to Zoho Analytics.

ModulesFields
SegmentsName, Segment Id, Created At, Edited At
ContactsContact ID, Email Address, Permission To Send, Opt In Source, Opt In Date, Opt Out Source, Opt Out Date, First Name, Last Name, Job Title, Company Name, Birthday Month, Birthday Day, Anniversary, Created At, Updated At
Contact ListsList ID, Name, Description, Favorite, Membership Count, Created At, Updated At, Deleted At
Email CampaignsCampaign ID, Current Status, Name, Type, Type Code, Created At, Updated At
ActivityCampaign Activity ID, Campaign ID, Role, Current Status, From Email, From Name, Reply To Email, Subject, Permalink URL
Activity X SegmentsCampaign Activity ID, Segment ID
Activity X Contact ListsCampaign Activity ID, ContactList ID
Email Campaign Stats ReportingCampaign ID, Unique Bounces Count, Unique Clicks Count, Non-Unique All Clicks Count, Non-Unique All Computer Clicks Count, Non-Unique All Mobile Clicks Count, Non-Unique All Tablet Clicks Count, Non-Unique All Other Clicks Count, Non-Unique All None Clicks Count, Unique Forwards Count, Unique Not Opened Count, Unique Opens Count, Non-Unique All Opens Count, Non-Unique All Computer Opens Count, Non-Unique All Mobile Opens Count, Non-Unique All Tablet Opens Count, Non-Unique All Other Opens Count, Non-Unique All None Opens Count, Unique OptOuts Count, Unique Sends Count, Bounce Percent, Click Percent, Desktop Click Percent, Desktop Open Percent, Did Not Open Percent, Mobile Click Percent, Mobile Open Percent, Open Percent, Unsubscribe Percent, Last Refresh Time
Email Campaign Activity Stats ReportingCampaign ID, Campaign Activity ID, Unique Bounces Count, Unique Clicks Count, Non-Unique All Clicks Count, Non-Unique All Computer Clicks Count, Non-Unique All Mobile Clicks Count, Non-Unique All Tablet Clicks Count, Non-Unique All Other Clicks Count, Non-Unique All None Clicks Count, Unique Forwards Count, Unique Not Opened Count, Unique Opens Count, Non-Unique All Opens Count, Non-Unique All Computer Opens Count, Non-Unique All Mobile Opens Count, Non-Unique All Tablet Opens Count, Non-Unique All Other Opens Count, Non-Unique All None Opens Count, Unique OptOuts Count, Unique Sends Count, Abuse Count, Unique Blocked Bounces Count, Unique Mailbox Full Bounces Count, Unique Nonexistent Address Bounces Count, Unique Other Bounces Count, Unique Suspended Bounces Count, Unique Undeliverable Bounces Count, Unique Vacation Bounces Count, Last Refresh Time
Email Bounces ReportingContact ID, Campaign Activity ID, Email Address, Bounce Code, Current Email Address, Created Time
Email Clicks ReportingContact ID Campaign Activity ID, Device Type, URL ID, Link URL, Created Time
Email Did Not Opens ReportingContact ID, Campaign Activity ID, Created Time
Email Forwards ReportingContact ID, Campaign Activity ID, Created Time
Email Sends ReportingContact ID, Campaign Activity ID, Device Type, Created Time
Email Opens ReportingContact ID, Campaign Activity ID, Device Type, Created Time
Email Unique Opens ReportingContact ID, Campaign Activity ID, Device Type, Created Time
Email Links Reporting

URL ID, Campaign Activity ID, List Action, List ID, Link Tag, Link URL, Unique Clicks Count

 

Email Opt Outs ReportingContact ID, Campaign Activity ID, Opt Out Reason, Created Time

Data Sync Frequency

Zoho Analytics offers flexible sync schedules to ensure that your data is always up-to-date for effective analysis. These schedules allow you to automate the process of updating your data, ensuring that your analyses are based on the latest information.

  • 1 Hour (Enterprise plan only)
  • 3 Hours
  • 6 Hours
  • 12 Hours
  • Every day

Handling Data Synchronization Failure

Data synchronization can fail,

  • If the data type of a field is changed in the Constant Contact Application.
  • If the Modules and Field selected for analysis are deleted in the source application.
  • If the user who configured the integration no longer has permission to access the modules.

In any of the above mentioned cases, the data sync will be paused. You will be notified via email and in- app notification with the exact reason for failure along with the solution.

To resolve the sync failure, delete or restructure the views, or restore the specific modules and fields from the source application. Refer to Data Sync failure and solutions article for more details.

Once you have made the changes, click the Sync now option in the data source tab to resume data sync. If the issue persists, contact support@zohoanalytics.com

Managing Data Sources

The Data Sources tab provides essential information to monitor and manage the integration setup. It also allows you to edit the settings as needed. Users with administrator privileges will be able to view and modify the connection settings.

Data Source Permalink

The Data Source Permalink helps you easily access the data source tab. Only the Organization Admin and Account Admin can make changes in the Data sources page, other users can know the synchronization details like whether the last data sync was successful or not, when the last data sync happened, when the next sync is scheduled to happen, etc. This link can also be pasted in dashboards so that everyone accessing the dashboard can know about the sync status.

Edit Setup

The Edit Setup tab allows you to add or delete modules or fields, change the schedule interval, and modify other settings specific to the business application.

To modify the settings, 

  1. Click Data Sources > Edit Setup.
  2. The Edit Setup - Constant Contact dialog will open. Modify the settings as needed and click Save.

Re- Authenticate 

Re-authentication will be helpful when the API key or password is changed. In this case, the data sync will be paused, and the administrator who configure the connector setup must re-authenticate to resume the data sync.

To reauthenticate the setup,

  1. Click Data Sources > Re-Authenticate.
  2. The  Re-Authenticate - Constant Contact dialog will open. Enter the credentials and click Authenticate Constant Contact.

Sync History

The Sync History tab provides details about the data sync for the last 45 days. A successful data sync is marked in green, and a sync failure is marked in red.

To view the Sync history,

  1. Click Data sources > Sync History.
  2. A calendar with the Sync History of the last 45 days will open. The date when the data sync has happened will be highlighted. Hover to view the number of times the data had got synced on a specific date.
  3. Click the date to view more details.
    • Time - Displays the time when the data is synced.
    • Status - Shows whether the sync was a success or a failure.In case of failure, the reason will be displayed. Refer to this page to learn how to resolve the issue and avoid further failure.

Audit History

Zoho Analytics logs all the user activities and system events within the Constant Contact workspace. The following actions that are logged in Zoho Analytics,

  • User Action: Create, Modules Added, Modules Removed, Fields Added, Fields Removed, Schedule Change and Entities Modified, Delete, Take Ownership, Re-authenticate, Sync Now, Retry.
  • System Action: Plan upgrade or downgrade.

To view the audit history,

  1. Click Data Sources > Audit History.
  2. A dialog with the activities for the last 180 days will open.

Remove Data Source

Zoho Analytics allows you to remove the integration if needed. Removing the integration will suspend further data synchronization. The data tables and the reports will be available.

Click the Settings icon in the Data Sources tab, and select Remove Data Source from the drop-down menu.

Data Modeling & Preparation

Zoho Analytics allows you to combine data from various sources such as Files, Feeds, Databases and Business Applications for an in-depth analysis. Query Tables allows you to combine data from different tables to create reports.

While blending data from other data sources, Zoho Analytics automatically identifies similar columns and provides suggestions for lookups. Refer to the Joining Tables article for more details.

Data Visualization / Analysis

Chart Types in Zoho Analytics

The below table lists the range of visualizations supported in Zoho Analytics.

Visualization 
 Types
Bar 
Stacked bar, Histogram, Horizontal bar
Stacked Bar 
Horizontal Stacked bar, 100% vertical and horizontal stacked bar
Area
Area with markers, Smooth Area, Smooth area with Markers
Line and Bar Combination chart
Bar with Line, Bar with Bubble, Bar with Scatter, Bar with Area, Area with Bubble, Line with Bubble and Custom Combination
Bubble Chart
Bubble Pie, Packed Bubble, Word Cloud
Stacked Area
Stacked area with markers, Smooth stacked area, Smooth stacked area with markers
Map
Heat Map, Map Scatter, Map Bubble, Map Pie, Map Bubble Pie, Map Filled, Geo Heat Map
Pie 
Pie, Ring, Semi Pie, Semi Ring
Tree map
Default View
SankeyDefault View
Sunburst
Default View
Race Chart
Default View
Doughnut
Default View
Matrix View
Pivot table
Tabular
Summary and Tabular view
Dashboards and KPI widgets
Single Numeric Widget, Dial Chart Widget
Bullet, Chart Widget

Sharing and Collaboration 

Help & Support

We offer 24x5 technical support (Monday to Friday). In case if you need our assistance kindly do mail us your questions to support@zohoanalytics.com.

You can also reach out to us on our toll-free numbers.
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