Cohort Analysis for Sales
A cohort is a group of subjects who share common characteristics in a given time span. Cohort analysis deals with breaking data into related groups for easy and effective analysis.
A cohort can be of great use in analyzing your sales data. Cohort Analysis aides users to analyze the patterns and trends of data within a particular interval.
Zoho Analytics with its powerful reporting capabilities allows you to create dynamic cohorts in a few clicks. In this help document we will discuss some scenarios where cohorts can be of great use in sales analytics. These solutions can be applied to the data present in Zoho CRM/Salesforce CRM or any such similar data source.
The following section contains solutions for the below questions:
1. How can I create a cohort to analyze customer retention?
2. How is a sales cohort useful in keeping track of the team's performance?
3. How do I measure the conversion rate of my leads to potentials using cohorts?
4. How can I create a cohort to calculate the win rate?