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Why you should use Business Intelligence for Marketing?
Unify siloed data across campaigns and channels
Forecast performance with AI-powered precision
Spot trends early and course correct before it’s too late
Full-funnel visibility from impressions to revenue
Marketing challenges that Zoho Analytics solves
Marketing BI Software Selection Checklist
Connect
Connect to 500+ native data connectors
Prepare
In-built data preparation tool to cleanse, enrich, and transform your data
Visualize
Create reports with 50+ data visualization tools
Act with Intelligence
Get instant answers with Zia, your AI assistant
The Ask Zia and Zia Insights features are so cool. I can ask for a specific agent name for their quarterly or monthly performance and get to see if their sales numbers are trending up or down, and from which geographic areas their sales are coming from. I can also dive into why they can't close deals in other areas and try to replicate the successful ones.
John SheldonBusiness Intelligence Manager, Renu Energy SolutionsHow can Marketing teams benefit from BI Platform?
Here's what you can track
Marketing Spend ROI Dashboard
Track total leads generated, understand CAC by channel, measure campaign-level ROAS, and monitor conversion rates across the funnel.
Google Ads Performance Dashboard
Analyze CTR, CPC, impressions, and cost-per-lead trends over time to evaluate and optimize your ad spend efficiency.
Marketing Funnel Dashboard
Visualize every stage of your marketing funnel — from impressions to deals — and identify where drop-offs are hurting conversions.
Email Campaign Dashboard
Monitor open rates, click-throughs, bounces, and unsubscribes to assess campaign effectiveness and refine your email strategy.
Website Traffic Dashboard
Understand how users engage with your site by tracking sessions, bounce rates, top landing pages, and goal completions.
Why Zoho Analytics is marketers favorite BI?
Connect to everything you use
From Google Ads, Facebook, LinkedIn, HubSpot, Google Analytics, Zoho CRM, plug in all your tools with ready-made connectors.
Built-in data preparation
Auto-clean, blend, and enrich your messy marketing data all with a drag-and-drop, no-code interface.
Instant answers with Zia
Ask questions like, “What’s our CAC this month?” and Zia will respond with charts, summaries, or even forecasts.
Dashboards that tell stories
Create dashboards with KPIs, funnels, trends, alerts, and fully customizable to match any marketing use case.
Real-time monitoring and smart alerts
Set up alerts for unusual spend spikes, lead drops, or missed targets so you always stay one step ahead.
Seamless collaboration
Share reports, annotate dashboards, and track conversations within the tool so your team works off the same data story.
BI platform built for modern marketing teams
One BI platform to align every marketing role
Digital Marketing Managers
Track ROAS, cost per lead, and conversion journeys in a unified dashboard.
Content Marketers
Measure blog reach, email engagement, and website behavior with ease.
Performance Advertisers
Fine-tune campaigns with deep ad metrics from Facebook, LinkedIn, and Google.
CMOs & Heads of Growth
Get executive-level dashboards that tell the complete marketing story — from spend to revenue.
Hear from our happy customers
See all testimonials
Rupendra Nigam
Vice President of IT, Spykar Lifestyles"We have good visibility on the exact stock levels in each of the leading multi-branded stores across India on any typical day. These were not possible before."
Daniel Franey
Director & Shareholder, Courier Logistics Limited"With Zoho Analytics, the ability to visualize things became easy. Most of my managers now use Zoho dashboards and quickly create reports themselves."
Filip Goossens
CEO & MD of ON TIME Logistics"Zoho Analytics is very easy to set up and easy to learn. It got us quick results and it has a very intuitive user interface."
Greg Szabo
Co-founder and Operations Manager, Package Mate"Zoho Analytics integration is very smooth. I found no hindrance while integrating other apps with Zoho Analytics."
Ben Smith
advisor and former COO of Sugarfina"Zoho Analytics is the only product with the right mix of cost and value—with features like data visualization, integration, data blending, collaboration, user filters, drag and drop, geomaps, and much more at an affordable price."
ED Levis
Head of IT, NYC Navigator"Data visualization is important for any BI tool. It's great to present data in a way that is meaningful to the audience, helping them quickly grasp the content. That's where Zoho Analytics is very strong. We now analyze our sales, operations, and finance using Zoho Analytics."
Rupendra Nigam
Vice President of IT, Spykar Lifestyles"We have good visibility on the exact stock levels in each of the leading multi-branded stores across India on any typical day. These were not possible before."
Daniel Franey
Director & Shareholder, Courier Logistics Limited"With Zoho Analytics, the ability to visualize things became easy. Most of my managers now use Zoho dashboards and quickly create reports themselves."
Filip Goossens
CEO & MD of ON TIME Logistics"Zoho Analytics is very easy to set up and easy to learn. It got us quick results and it has a very intuitive user interface."
Greg Szabo
Co-founder and Operations Manager, Package Mate"Zoho Analytics integration is very smooth. I found no hindrance while integrating other apps with Zoho Analytics."
Ben Smith
advisor and former COO of Sugarfina"Zoho Analytics is the only product with the right mix of cost and value—with features like data visualization, integration, data blending, collaboration, user filters, drag and drop, geomaps, and much more at an affordable price."
ED Levis
Head of IT, NYC Navigator"Data visualization is important for any BI tool. It's great to present data in a way that is meaningful to the audience, helping them quickly grasp the content. That's where Zoho Analytics is very strong. We now analyze our sales, operations, and finance using Zoho Analytics."