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What is Amazon Athena?

Amazon Athena is a serverless and highly scalable query service that allows you to analyze petabytes of data directly in Amazon S3. You can query data from various sources such as operational databases, big data clusters, data warehouses, ERP systems, and other cloud data services. Athena integrates seamlessly with BI and ML tools to help you extract insights from your data and predict future outcomes.

How does Zoho Analytics and Amazon Athena bring value together?

Zoho Analytics is a self-service and AI assisted BI platform where you can bring in your Athena data seamlessly, prepare it for error-free analysis, visually analyze it, and extract meaningful insights that drives better business decisions. Zoho Analytics and Amazon Athena together add potential for a business to visually analyze their large datasets.

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Data Import

Bring in data into Zoho Analytics effortlessly

You can import billion rows of data seamlessly into Zoho Analytics in few simple steps. Choose your database, enter the credentials, and you are done. You can schedule your import on hourly, daily and weekly basis for automatic data import into Zoho Analytics.

Zoho Analytics offers flexible data importing options at your ease. You can either import data into the platform directly or use Zoho Databridge keeping the data in the desired system.

Data Preparation

Enrich the quality of your business decisions

Zoho Analytics includes a built-in AI-assisted data preparation engine that you can use inline when you import the data. You can cleanse, model, transform, enrich, and blend data from multiple sources. This makes it easy to get your data ready for analysis.

Live Connect

Set up a live connection with your database

Zoho Analytics offers a Live Connect feature that allows you to create live data visualizations. This means that your data will not be stored in Zoho Analytics servers, and your reports will always be up-to-date with the latest data from your Redshift database.

Data Blending

Unified analytics for your daily business apps

In Zoho Analytics, you can connect data from a variety of sources, including your CRM, ERP, and marketing platforms. This allows you to model and blend data from multiple sources, and to do a complete holistic analysis.

Key features that help Amazon Athena users to make smarter decisions

Incremental Fetch

If your database has transactional data and get updated frequently, you can import quickly by bringing only the new and updated records into Zoho Analytics using incremental fetch, providing real-time insights.

Zia insights

You can extract the hidden insights and summary of the data stored in Amazon Athena with just a button click, using Zia Insights. Regardless of the size and data type, Zia Insights provides meaningful insights that enhance the quality of decision-making.

Predictive Analytics

You can forecast your data and predict the future outcomes just in few clicks with our robust and prebuilt Data forecasting functionality. You can perform what if analysis to your forecasted data and be prepared for the best and worst case scenarios.

Conversational Analytics

With our powerful in-house AI assistant Ask Zia, you can ask questions in the natural language and get the reports generated in minutes.

Amazon QuickSight and Zoho Analytics

While Amazon QuickSight provides a swift solution, Zoho Analytics distinguishes itself by delivering robust analytics capabilities, empowering you to analyze your data with enhanced efficiency and depth.

  • Functions

    Analytics logo

    AWS Redshift logo Amazon QuickSight

  • Import from email

    Can import data directly from email file attachments.

    Not available

  • White-labeling and Embedding

    Fully featured BI embedding with logo, URL and login page rebranding or customization.

    Limited embedding features

  • Data Storytelling

    Data Storytelling using slideshows and advanced slideshow powered by Zoho Show

    Not available

  • Data Forecasting

    Customizable, AI-powered forecasting options.


  • Conversational Analytics & Virtual Assistant

    Build reports by making conversation with our virtual assistant "Ask Zia".

    Not available

Our Customer love us

Connor Nobert
Connor Nobert

Director of Analytics and Technology, Pulse LLC

"Zoho Analytics gives us a superior edge over Power BI and Tableau, when it comes to the aesthetics of visualization. ‌Also, the 5.0 features are a big step forward for an already robust Zoho Analytics platform. ‌With Zoho DataPrep, we're now looking to streamline our ETL processes and move towards a leaner ETL framework. We're very happy with Zoho’s capability."

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