Your About Us page is where you get to tell the story of your brand. In a competitive market, a story can set you apart. But you can’t rely on your... Read more
Website Building
Chapters
Best Homepages: Five Examples for Design Inspiration
Web design is more of an art than a science. If there were one perfect form of a homepage or a store catalog, we would never see any of the wonderful... Read more
FAQ Examples: What a Great FAQ Page Looks Like
Your FAQ page will never be the most exciting part of your website (and if it is, you might have bigger problems). However, it remains a crucial point... Read more
Introducing the Business Website Homepage
Homepages have been described through a wide range of metaphors: They’re your online storefront, your virtual receptionist, the front door to your... Read more
Introduction to Web Forms
Think of all the actions you take on business websites in a given day. (No, really; we’ll give you a minute to think about it). We bet they include... Read more
Introducing the Company Blog: Your Content Marketing Machine
Blogging is an indispensable component of any business’s marketing strategy. Integrating a business blog into your marketing plan gives you greater... Read more
Introducing the FAQ Page
When a prospect or return customer lands on your website, it’s like they’re walking into your place of business… with one obvious, but... Read more
Introducing the CTA Button
The copy on your webpages has been edited to perfection. You’ve distinguished your product or service from similar offerings in your industry, made... Read more
Identifying the Customer Personas and Keywords for Your Homepage
As is the case with so many things in life (and in business), your company website will benefit substantially from some advanced planning. This is... Read more
Introducing the About Us Page
The About Us page is only an afterthought for the majority of business websites. And that’s a shame, since it’s often one of their most frequently... Read more