Your About Us page gives a human face to your business and evokes (or cements) prospect trust. The best About Us pages pull prospects' heartstrings through company stories and core values, all while clearly describing what the business actually does. Read more
Chapters
Best Homepages: Five Examples for Design Inspiration
Your homepage is the first thing many visitors will see, so it needs to set the stage for who your business is and how it can help them. Our examples will show you how to create a homepage that does exactly that. Read more
FAQ Examples: What a Great FAQ Page Looks Like
Your FAQ page needs to collect as many questions as possible and display them to would-be customers (or brand-new customers in need of support), while still being easy to use. We have a roundup of FAQs that pull this off and takeaways you can implement in your own business. Read more
Introducing the Business Website Homepage
A good homepage attracts visitors through SEO and keeps them there with remarkable UX. It describes your business with prospect-oriented copy. It generates leads before sending visitors on. See an example of a homepage that does these things successfully. Read more
Introduction to Web Forms
The data entered into your email signup, account creation, contact us, and scheduling forms will be dropped into different platforms, from your CMS to your subscription management software. But there are some general best practices that all these forms have in common. Read more
Introducing the Company Blog: Your Content Marketing Machine
Content marketing is the ongoing creation of valuable material that stimulates interest in your brand by educating your prospects, rather than explicitly promoting your business. It builds relationships with prospects over the long term. Your blog is the ultimate platform for these marketing efforts. Read more
Introducing the FAQ Page
Prospects on the threshold of purchasing your product or service are likely to turn to your FAQ before making their final decision. As for your first-time visitors, your FAQ lets them know whether they're in the right place. The benefits of an FAQ are manifold... but only if the right questions are asked. Read more
Identifying the Customer Personas and Keywords for Your Homepage
Getting the right traffic to your website requires that you create your customer persona, understand their pain points, and recognize what they search for when they're online looking for answers. This is how you'll determine your keywords for your SEO efforts. Read more
Introducing the About Us Page
While they may feel difficult to write, About Us pages are essential, as they're one of the first pages users visit on business websites. An About page should inspire prospect trust and help site visitors decide whether they're in the right place. Read more
