Web Forms

Web forms are an imperative for your business website because they allow visitors to interact with your company. If they're making a purchase, subscribing to a newsletter, scheduling an appointment, or creating an account, visitors are using your forms. Learn best practices for the four most common form types.

Chapters

Introducing Web Forms

The data entered into your email signup, account creation, contact us, and scheduling forms will be dropped into different platforms, from your CMS to your subscription management software. But there are some general best practices that all these forms have in common.

Email Signup Forms

Email marketing remains the most powerful online means of converting prospects into customers... which means the bigger your email list, the stronger your business. An email signup form is your simplest tool for this form of lead generation. Make it compelling.

Account Creation Forms

Account creation forms are higher-commitment interactions than email signup forms: At this stage, prospects are on the threshold of conversion. It's the job of your account creation form to facilitate that conversion by making the UX as clean and smooth as possible.

Contact Us Forms and Pages

A lot rides on your Contact Us form: It's often your company's first point of contact not only with your prospects, but with every visitor type who comes to your website. Yet contact forms on the whole have a dismally low conversion rate. Design a contact form that inspires communication.

Online Scheduling Forms and Pages

Exceptional UX on an online scheduling page means a no-distractions, no-surprises, mobile-friendly set of forms with as few fields as possible and a clear path for your prospective client. See how a few service-based businesses do all these things on their own scheduling pages.

Web Form Checklists

Now it's time to design your company's web forms, using your own intuition and user experience... as well as our web form checklists. Print them out and keep them nearby as you work. This way you're sure to start out on the right foot—with proven best practices.