Surveys

Creating a Killer Market Research Survey

We don't have to tell you that consumers have strong opinions. Market research surveys give them a formal channel through which to express them. Learn about available channels for survey distribution, the difference between qualitative and quantitative questions, best practices for surveys, and how to analyze the results. Read more

How to Turn Customer Surveys into Testimonials

There’s more than one way to ask for a testimonial from a customer. Searching online for customer reviews, scouring your email for client compliments, recording... Read more

5 Strategies for Soliciting New Testimonials

Asking customers for testimonials gives you much more control over which features of your product or service get emphasized than searching for unsolicited good words about your business does. That's why the direct ask is so powerful. Read more

Best Questions to Ask for Better Testimonials

How you ask your survey questions makes all the difference between a weak testimonial and a persuasive one. Posing strong questions helps clients give you powerful "before-and-after" content for your testimonials... just be careful about staying honest as you edit their responses for your website. Read more