From automated email campaigns to retargeted ads, marketing technologies and strategies have become much more sophisticated in recent years. And due to the increasing accessibility... Read more
Marketing Automation
Five Examples of Customer-Focused Email Campaigns
It’s easy to grasp the basics of an email marketing flow, but writing and designing marketing emails that get results can be a real challenge.... Read more
Getting Started With Email Marketing Segmentation
No matter what you’re selling, every customer will approach your business with a unique set of expectations. Everything from where they’re from, to their age,... Read more
Marketing Automation 101
Want to learn more about marketing automation, but aren't sure where to start? Our 101 guide will show you how to use marketing automation to save time and resources, engage leads, and increase conversions. Read more
How to Create an Actionable Marketing Automation Plan
It's tempting to jump into marketing automation headfirst, but you'll get much better results if you create a strategy first. Follow our tips to learn how. Read more
8 Marketing Automation Examples & Workflows
Learn what a marketing automation workflow looks like and how you can use them in your business to get and retain more customers, regardless of how big your business or marketing team is. Read more
How to Audit Your Marketing Results
Learn how to audit your marketing data so that you can know your customers better, create more effective marketing, and move towards a data-based strategy. Read more
5 Strategies for More Effective Email Marketing
Email marketing isn't as easy as simply sending out an email. There's a lot to learn if you want to keep up with the competition. But educating yourself doesn't have to be difficult. With this article, we're shedding some light on the ins and outs of email marketing through 5 different data-backed strategies. Read more
5 Guidelines for A/B Testing Your Email Campaigns
Out of all the different platforms available, email marketing has been shown to consistently generate among the highest returns on investment. Some businesses get as... Read more