From automated email campaigns to retargeted ads, marketing technologies and strategies have become much more sophisticated in recent years. And due... Read more
Marketing Automation
Five Examples of Customer-Focused Email Campaigns
It’s easy to grasp the basics of an email marketing flow, but writing and designing marketing emails that get results can be a real... Read more
Getting Started With Email Marketing Segmentation
No matter what you’re selling, every customer will approach your business with a unique set of expectations. Everything from where they’re from,... Read more
Marketing Automation 101
Businesses of all sizes are increasingly turning to marketing automation to get the most from their marketing resources. And for good reason – by... Read more
How to Create an Actionable Marketing Automation Plan
In Marketing Automation 101, we showed how automation can save you time and money while growing your business. If you want to successfully use... Read more
8 Marketing Automation Examples & Workflows
Now that you understand what marketing automation is and what goes into building a plan for it, let’s talk about what it all looks like in... Read more
Marketing Channels: Cross-Channel Marketing Strategies and Examples
Cross-channel marketing goes hand-in-hand with marketing automation. As you may have guessed, it involves using more than one channel at a time, but... Read more
How to Audit Your Marketing Results
You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next?
You need to know how to... Read more
5 Strategies for More Effective Email Marketing
Email marketing isn’t as easy as simply sending out an email. There’s a lot to learn if you want to keep up with the competition. But educating... Read more
5 Guidelines for A/B Testing Your Email Campaigns
Out of all the different platforms available, email marketing has been shown to consistently generate among the highest returns on investment. Some... Read more