Marketing Automation

Dynamic Web Content 101

From automated email campaigns to retargeted ads, marketing technologies and strategies have become much more sophisticated in recent years. And due... Read more

Five Examples of Customer-Focused Email Campaigns

It’s easy to grasp the basics of an email marketing flow, but writing and designing marketing emails that get results can be a real... Read more

Getting Started With Email Marketing Segmentation

No matter what you’re selling, every customer will approach your business with a unique set of expectations. Everything from where they’re from,... Read more

Marketing Automation 101

Businesses of all sizes are increasingly turning to marketing automation to get the most from their marketing resources. And for good reason – by... Read more

How to Create an Actionable Marketing Automation Plan

In Marketing Automation 101, we showed how automation can save you time and money while growing your business. If you want to successfully use... Read more

8 Marketing Automation Examples & Workflows

Now that you understand what marketing automation is and what goes into building a plan for it, let’s talk about what it all looks like in... Read more

Marketing Channels: Cross-Channel Marketing Strategies and Examples

Cross-channel marketing goes hand-in-hand with marketing automation. As you may have guessed, it involves using more than one channel at a time, but... Read more

How to Audit Your Marketing Results

You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next? You need to know how to... Read more

5 Strategies for More Effective Email Marketing

Email marketing isn’t as easy as simply sending out an email. There’s a lot to learn if you want to keep up with the competition. But educating... Read more

5 Guidelines for A/B Testing Your Email Campaigns

Out of all the different platforms available, email marketing has been shown to consistently generate among the highest returns on investment. Some... Read more