Competitor Analysis

Understanding Your Competitors’ Brand Positioning

Positioning strategies are always relative: Your company isn't fast; it's faster. You must know your competitors intimately if you plan on standing out from them. This means gauging both their positioning strategies and their markets' perceptions of those strategies. Where are they successful, where are they failing, and where are the gaps you can fill? Read more

Conducting Competitor Research 

You know as well as we do how crucial it is to know your competition intimately: How can you make decisions without understanding the broader realm in which your business operates? Learn how to identify both direct and indirect competitors... and where to go to find out as much as you can about how they operate. Read more