Brand Perception

How to Respond to Negative Feedback in Customer Reviews

As important as they are for your business, there can be a dark side to reviews. Any time you open the door for feedback, whether it be privately... Read more

Discovering How Your Brand is Currently Perceived

In our introduction to brand positioning, we stressed that your company’s positioning strategy should ultimately revolve around the primary value... Read more

Understanding Your Competitors' Brand Positioning

As we’ve been discussing, a skillful positioning strategy is one that strongly differentiates your brand from every other brand in your industry.... Read more

Defining Your Company's Mission, Vision, and Core Values

Trying to position your brand without knowing your company’s mission, vision, and core values is like shoving a puzzle piece into a puzzle without... Read more

Implementing Your Brand Positioning Strategy

Earlier in this content, we offered a list of questions to help you get to the heart of your brand positioning statement. They were: Where do I... Read more