Brand Differentiation

Strategies for Differentiating Your Brand

If you’ve been following along on our brand positioning journey, by now you’ve taken stock of how your business is currently perceived by your... Read more

Defining Your Company's Mission, Vision, and Core Values

Trying to position your brand without knowing your company’s mission, vision, and core values is like shoving a puzzle piece into a puzzle without... Read more

Coming Up with Your Company's USP and Value Proposition

In the last section, we guided you through the process of writing your company’s mission, vision, and values statements. These are essential... Read more

Writing Your Brand Positioning Statement

From the beginning of this content, we’ve asked you to practice the art of getting laser-focused, pinpointing the things that only first or most... Read more