About Us Pages

4 Examples of Stellar About Us Pages

Your About Us page is where you get to tell the story of your brand. In a competitive market, a story can set you apart. But you can’t rely on your... Read more

Introducing the About Us Page

The About Us page is only an afterthought for the majority of business websites. And that’s a shame, since it’s often one of their most frequently... Read more

Positioning Your About Page

Not sure how to position your About page? Not sure how to structure the content? Not sure what to include, which details to highlight and which to... Read more

Choosing the Right Language and Tone for Your About Page

Consider how you’d speak to visitors walking into your store if you were doing business in the pre-internet age. What would your face-to-face... Read more

Telling Your Business Story Through the About Page

Once you’ve identified your target audience, and once you’ve articulated what you can do for them, give them what all readers crave: Give them a... Read more

Improving Engagement and Conversions on Your About Us Page

The copy you incorporate into your About Us page is critical to drawing visitors, prospects, and customers further down your sales funnel, or... Read more

About Us Page Checklist

Hopefully at this point, you’ve spent some time doing the deep thinking about what your business is really up to: what its core values are; why it... Read more