While they may feel difficult to write, About Us pages are essential, as they're one of the first pages users visit on business websites. An About page should inspire prospect trust and help site visitors decide whether they're in the right place. Read more
About Us Pages
Most website underutilize their About Us pages. But it doesn't have to be. Learn how to position your About page, what language and tone to employ, how to communicate your company values better.
Chapters
Positioning Your About Page
Positioning your About page means knowing who your site visitors are, what their pain points are, and how to phrase your value proposition so that prospects trust you can relieve those pain points. Read more
Choosing the Right Language and Tone for Your About Page
Your About Us page may be the place on your business website where you most get to reflect your company personality. Present your most authentic self by using genuine approachable language and a friendly tone. Read more
Telling Your Business Story Through the About Page
There's a reason you chose the business you chose. That reason has a story behind it, and that story is what makes you unique among your competitors. Humanize your company by describing your values and the "why" of your existence. Read more
Improving Engagement and Conversions on Your About Us Page
True, your About page is there to tell your company story. But underlying that, the About Us page has a more fundamental purpose: to drive prospects further down the sales pipeline. Build your About page to maximize conversions and engagement. Read more
About Us Page Checklist
This checklist contains the most important elements of a business About page. It's worth keeping close as you write, organize, and design your own About Us page—just to ensure you don't neglect any of the important stuff. Read more
