At first they ignored the iPod, and it looked plausible
Then they laughed at the iPhone, and it looked ignorant
Then they dismissed the iPad, and it looked ridiculous
Finally, the iCloud arrived
And the board woke up.
(OK, that last line was pure fiction).
It is a testimony to how far Microsoft’s stock has fallen – no I don’t mean just their stock price here – that no one seems to remember Ray Ozzie’s Software-plus-Services marketing slogan anymore. I was reminded of that when I watched Steve Jobs announce the iCloud and how that spells the end of the PC. I must say he didn’t just say the end of the PC – he helpfully added “the Mac” too, but he is just being polite and everyone knows what he has in mind. Of course, we at Zoho don’t have to tell you that the era of billions of cloud connected devices suits us very well, thank you. It is everything we have been working on for the past 6 years.
With Apple training us in our capacity as consumers to expect our data to be just there in every device we work on, we as business users will expect the same convenience from all our apps. We are accelerating our R&D at Zoho to deliver that ubiquitous access, everywhere, in every device, through the web and through native apps when necessary. It is telling that the one platform where we are not planning any native apps is the same one that gave meaning to the words “software platform”.
How a company with so many strategic assets would manage to piss their seemingly insurmountable advantage away in a decade should be a business school case study. Hopefully Stanford Business School would award Ballmer his long unfinished MBA for showing us how it’s done.