For many businesses, the holiday shopping period is critical for generating revenue and garnering brand awareness. With the annual sales spike quickly approaching, businesses are planning new promotions and targeting their marketing efforts on customer appreciation. But even if your business does not directly profit from the holidays, you can still lean on the ubiquitous hype of the season to get creative with your email campaigns.
If you’re vying for a piece of the sales pie this season, you have to compete with the 55% of brands using email as a top communication channel for promotions and lead nurturing. Make sure your content stands out by using these gifts from us - more timely tips to help jump-start your email campaigns:
While Halloween is by tradition the scariest day on the calendar, it’s also the official transition into the holiday season. For many businesses, keeping in close touch with customers and leads during the holidays is crucial, and sending frequent email campaigns is often the best way to communicate.
Prepare yourself for a great holiday season by pulling off these 5 tricks for a seamless email marketing campaign. Because even on a day like this, planning your campaign strategy doesn’t have to be scary!
We received these questions from our customers recently:
“How do I send follow-ups to all leads who have clicked on a specific link in my email?”
“I want to add users to a new list whenever their potential/opportunity status changes in Zoho CRM.”
In Zoho Campaigns, it is possible to send out these follow-ups from the results of an email campaign. There are a couple of barriers, though:
- The process is manual.
- It has to be done for each and every campaign separately.
- There is no way to automatically move recipients between marketing lists when they move from one stage to another in the buying process.
For a growing business, this is not a scalable solution. Our customers also wanted to move from sending batch-and-blast emails to sending targeted content based on recipients’ behavior in an email. Read more
Like most people, I usually decide whether or not to open an email from a company depending on what the subject line says. I’d even go a step further and form an opinion about the company based on how they word their email subject lines and how consistent or unique they are with this as a branding activity.
Lately, I’ve noticed many companies trying to experiment with their subject lines. Here are a few important things I’ve learned from watching these experiments and trying out some of my own:
Short subject lines go a long way
Depending on which email program your recipients use and their personalized display settings, they might not read a long subject. For example, my current display setting on Zoho Mail shows me the first 3-5 words of the subject.
The first few words are very relevant because those are the ones your recipient will almost always see. A recent study by Retention Science found that 6-10 word long subject lines tend to have the highest open rates. Keep your email subject lines short so they don’t get cut off.
Especially at an unintentionally awkward point:
“Summer’s here. Drown yourself in our soothing summer sorbet!”
“Summer’s here. Drown yourself…”
Oops! I’d just go with:
“Our soothing summer sorbet is here!” Read more
If you’re using email marketing, you already know the value of sending timely and relevant information to your customers. And if you’re in the eCommerce business, you’d have discovered that these emailers are a cost-effective way for motivating customers to make a purchase.
With Zoho Campaigns, it is now possible to send out these eCommerce messages to customers by integrating your account with Shopify. Shopify is one of the most popular eCommerce platforms available and makes it easy to manage your entire online store. Read more
At Zoho, we believe that growing businesses should have the freedom to try and experiment as much as they want, without having to worry about limits. When we launched Zoho Campaigns, we had a similar goal. We wanted to make it easier for your business to define your email marketing campaigns and not worry about the process. And that’s why we’re constantly working on improving our product and pricing plans towards this theme.
It was during the first year celebration that we strengthened our free plan. Read more
It has been a while since Google shut down Google Reader. Many bloggers looked for alternatives to readers so that they could distribute their content to their audience. One of the ways that has remained most effective is the email newsletter. Emails reach the users right where they are: their inboxes. Email also gets checked at least 3-4 times a day across all devices. But then, creating and sending an email every time there’s a blog update can be time consuming.
Take this case: You’re a small business owner and you use your product blog to communicate about the latest updates and industry trends. You make sure that you write at least 2 articles every week. Once the posts are published, you monitor them for reactions from your audience. There’s one more step that you take to maximize reach; you email a copy of the blog post as a newsletter to your customers. Read more