In a recent team meeting I was asked this question: “What’s the aim of Product Marketing?” My answer was almost instant and I found myself saying, “To know and understand the customer.” I further explained that the crux of what I do depends on understanding the customer needs and opinion. It’s actually a cycle – know the customer needs – take actions – communicate – get feedback – make changes again.
This is the reason surveys play an important role for any product marketer. Customer Feedback Surveys are the best way to understand the feelings of a very large customer group at once. The information gathered can then be passed on to the Engineering, Sales and Customer Support Teams, and decisions on the product can be taken accordingly.
So, how do I go about getting this feedback from customers?…
You believe in Email Marketing. You also know all the statistics that prove email marketing to be one of the most cost-effective methods of reaching out to your customers. That’s why you run an Email Marketing Agency – helping your clients get the maximum out of their email campaign efforts!
Your team consists of Ben, James and Peter.
Ben is the one who comes up with those catchy subject lines and the email content.
James is the creative one. He designs templates and is the HTML coder.
Peter manages all campaigns and makes sure that they go out right on time, to the right people.
And, you’re the entrepreneur, of course. You also work with Peter to analyze all the reports that have come out, keep making changes to every campaign, so that the next one does way better!
The 4 of you make the best use of your expertise to help your clients. Your email marketing software must be capable of helping each of your team members to work independently.…
You might think it’s a little late to run your email marketing campaigns, but wait, have you thought of those last-minute shoppers?
It’s the final week of the holiday season and there’s always a last-minute shopping rush – people looking for the perfect gifts and trying to tick everything off their shopping lists.
As a retailer, you might just have an offer for them, but how do you let them know about your offers?
Here’re 2 ways in which you could run a last-minute campaign.
Make the best use of mobile-friendly templates
Since it is a last-minute campaign, you might not want to take any chances. The trends show more and more emails being read from mobile devices, and considering the holidays, people might be away from their work-stations. Email templates optimized for mobiles will ensure maximum engagement.
Zoho Campaigns just released 20 mobile-friendly templates that you can try.…
Today we’re happy to announce Zoho Campaigns, the email marketing software from Zoho that features advanced CRM integration and social campaigns. With Zoho Campaigns, you can finally reach and engage your customers and prospects wherever they are – in email, Twitter, Facebook and more.
Zoho Campaigns has all the bells-and-whistles that you can expect: mass emails, templates and an easy-to-use editor to make you look good as well as reports and realt-time analytics to help you understand customers better. But what we’ve kept hearing from customers is that synchronization between your CRM and your email marketing list is a real pain. In fact, our experience with our very own email marketing efforts validated exactly that.
We’ve taken this pain away with a very easy, built-in integration between Zoho CRM and Zoho Campaigns – so maintaining both lists in sync is now quite simple.…