You work hard to create, curate and publish the best content for your readers. And while you may succeed in generating an audience for your blog, you know that generating traffic is not the end goal. You’re looking for engagement. One way to take your readership beyond a static blog and into a more engaging, connected customer relationship is to convert them from casual readers into email subscribers.
That’s why we’re happy to announce a simpler way for WordPress users to assemble a fresh band of email subscribers and gain maximum marketing exposure.
With the new Zoho Campaigns plugin, we make it easy to embed a sign-up form onto your WordPress-hosted blog, allowing visitors of your page to sign up to receive your email campaigns. Increase your brand awareness by engaging in multi-channel communication, and boost the success of your marketing efforts by tracking analytics of your subscriber base and email campaign performance.
“The team at Zoho Campaigns, in particular, has been fabulous to work with–highly responsive and dedicated. With their assistance we have been able to deliver professional looking and highly-effective communications without having to invest in outside resources,” says Angie Kearns, Brand Manager at Noxilizer, Inc.
Founded in 2004, Noxilizer, Inc. is a provider of an advanced, room-temperature nitrogen dioxide (NO2) based sterilization technology. With a flexible, advanced technology that sets them apart, Noxilizer’s goal is to drive awareness of NO2 technology, a clear understanding of its advantages, applications for its equipment and services and overall acceptance of the technology globally.
Noxilizer is committed to personalized, customer-centric selling and utilizes Zoho CRM to help manage their sales activities. Additionally, the company augments direct sales activities with email marketing. Using Zoho Campaigns, they’re able to reach out to industry decision makers with professional looking communications and reinforce their key selling points.
What challenge did they face?
Typical of most fast growing start-ups, Noxilizer is challenged with availability of resources and scalability. As a result, their choice of CRM software needed to address these challenges and provide effective solutions. Read more
Ask any email marketing expert and they’ll tell you this: the success of your email marketing campaign depends on the health of your mailing list. The reasons are simple. It’s your subscribers who have chosen to receive your content. It’s also your subscribers who later become your customers and generate revenue for you. That’s why it’s important that you keep growing your subscriber base.
There’s another reason as well. It’s said that mailing lists degrade about 22% every year. Some people change their email addresses, others move companies and a few others opt-out of your lists.
One of the easiest ways that you can grow your list is by adding a subscriber form in your blog, website or social media sites. And with the updated sign-up forms in Zoho Campaigns, you not only get easier and more template choices but you also get new ways to track the progress of every subscriber. Read more
No matter where you live in the world, or what language you speak, email is essential to your daily professional life. With a simple click of a button we can communicate, connect and collaborate with anyone in any region of the world.
To help you stay productive, your email marketing software should also be in a language that’s native to you. That’s why we here at Zoho Campaigns have translated the software into multiple languages. Along with English, you can now use Zoho Campaigns in any of the following:
Email campaigns have become very visual. Images don’t just add beauty to your email templates. They communicate your message better and even make your emails memorable for your audience. There’s science behind this concept too. Research has suggested that our brains process visuals faster than text and that visuals also affect our emotions. This greatly affects our decision making as well.
While all this is true, creating the right image for email campaigns can be a challenge for many. Take the case of small businesses who do not have the budget to hire a professional photographer or illustrator. Or the case of an email marketer without the necessary HTML or design skills. Finding the right image to support your message can be tough, or even stressful at times. Read more
For many businesses, the holiday shopping period is critical for generating revenue and garnering brand awareness. With the annual sales spike quickly approaching, businesses are planning new promotions and targeting their marketing efforts on customer appreciation. But even if your business does not directly profit from the holidays, you can still lean on the ubiquitous hype of the season to get creative with your email campaigns.
If you’re vying for a piece of the sales pie this season, you have to compete with the 55% of brands using email as a top communication channel for promotions and lead nurturing. Make sure your content stands out by using these gifts from us – more timely tips to help jump-start your email campaigns:
While Halloween is by tradition the scariest day on the calendar, it’s also the official transition into the holiday season. For many businesses, keeping in close touch with customers and leads during the holidays is crucial, and sending frequent email campaigns is often the best way to communicate.
Prepare yourself for a great holiday season by pulling off these 5 tricks for a seamless email marketing campaign. Because even on a day like this, planning your campaign strategy doesn’t have to be scary!