Parle Improves Transactional Email Reliability and Visibility with Zoho ZeptoMail

Overview

Parle sends a high volume of application-generated emails as part of its daily business operations. To ensure smooth communication and operational continuity, the company needed a reliable transactional email service that could deliver messages consistently while providing clear visibility into email activity.

After experiencing multiple challenges with previous providers, Parle adopted Zoho ZeptoMail to improve email reliability, gain better monitoring capabilities, and access faster technical support.

The Challenge: Email delivery issues and limited support

Before adopting ZeptoMail, Parle relied on third-party email services and a couple of local partners in India. However, the team faced several operational challenges. Email delivery was inconsistent, and many messages failed to reach recipients. At the same time, the lack of a proper dashboard meant the team had very little visibility into email transactions. Monitoring email flow often required manual checks every day.

Another major challenge was reaching the service provider’s support team during technical issues. Service availability was inconsistent, and getting timely support to resolve problems was difficult. For a company sending high volumes of emails from its applications, these issues created constant operational friction.

Parle needed a robust mass mailing solution that could:

  • Handle high volumes of transactional emails reliably
  • Provide a clear dashboard to monitor email flow
  • Enable quick access to technical support when needed
“We send high volumes of emails from our applications and earlier we used third-party services and local partners in India. However, we faced challenges such as emails not delivering, lack of dashboard visibility, and need for review from our side on a daily basis. In addition to that, major challenges in service availability and difficulty reaching support when issues occurred.”

Discovering Zoho ZeptoMail

While searching for a better solution to handle their high volume, the team came across ZeptoMail through the Zoho website. Based on the platform’s capabilities and Zoho’s reliability, Parle decided to move forward with ZeptoMail as their transactional email service.

The implementation experience

The onboarding process with ZeptoMail was straightforward and smooth. According to the team, integration was quick and easy, allowing them to start using the service without complicated setup or delays. The dashboard immediately gave the team better visibility into email activity, enabling them to track mail flow and delivery status clearly.

“After moving to Zoho ZeptoMail, integration was quick and onboarding was very smooth.”

The Results: Reliable email delivery and operational clarity

After switching to ZeptoMail, Parle saw immediate improvements in reliability, monitoring, and support.

Consistent email delivery

The ZeptoMail email relay service has proven highly reliable. Since onboarding, the team has rarely faced issues with email flow.

Clear visibility into email transactions

The intuitive dashboard provides detailed insights into email activity. The team can easily track the status of emails—such as pass, fail, or hold—along with technical information that helps with troubleshooting.

Faster access to technical support

Another major improvement has been support responsiveness. Reaching the Zoho technical team is now seamless, allowing the team to resolve issues quickly without repeated calls.

Reduced operational overhead

Because the system is stable and transparent, the team no longer needs to constantly monitor email delivery or troubleshoot issues daily.

“The dashboard gives clear visibility into email transactions, and reaching the technical team is much easier now. We hardly face mail flow issues anymore. In fact, since switching to ZeptoMail, I have never heard colleagues say the service is not working, which is a huge relief in terms of service sustainability and uptime. The reliable email relay service, intuitive dashboard, and prompt technical support make it much easier for us to run our operations smoothly.”

Key ZeptoMail features used

Parle highlighted several ZeptoMail capabilities that have been especially valuable:

  • Reliable Email Relay Services for high-volume sending
  • An intuitive dashboard that provides visibility into email transactions
  • Clear insights into mail flow including pass, failed, and hold statuses
  • Prompt technical support from the Zoho team
  • Smooth onboarding and easy integration
  • IndustryManufacturing
  • Company-size10k+ employees
  • Industry typeB2C