Taobé Consulting's success story: 40% productivity growth with Zoho Webinar
The Company
Taobé Consulting is a specialized firm that helps cosmetic brands register their products in Europe and the UK. With deep expertise in product regulations, the company ensures that its clients comply with all necessary market standards, allowing them to expand into European markets with ease. Understanding the complexities of cosmetic registration, Taobé Consulting guides its clients through every step of the process, ensuring compliance while facilitating a smooth entry into new markets. Their mission is to simplify the regulatory landscape and enable brands to focus on growth while they handle the regulatory challenges.
The Challenge
The cosmetic industry is highly technical, and potential clients often have numerous questions about compliance and registration. Taobé Consulting needed a platform to effectively communicate complex regulatory information and establish brand awareness while managing their limited resources.
The Solution: Zoho Webinar
Taobé Consulting chose Zoho Webinar as their primary tool for hosting webinars. The platform was selected for its user-friendly interface, comprehensive features, and competitive pricing, allowing them to engage with a larger audience efficiently.
The firm used these key features:
- Interactive Q&A:This feature facilitated real-time engagement, allowing attendees to ask questions and get immediate answers, enhancing understanding.
- Recording and sharing: Each webinar is recorded and made available for future reference, providing valuable resources for attendees.
- Registration insights: The ability to track registration sources helped optimize marketing efforts, identifying which channels were driving the most interest.
“After choosing Zoho Webinar, we experienced a 30% increase in webinar registration, and our engagement with potential clients has grown significantly. The platform’s ease of use has been a game changer for our team.”
Anaïs ThysFounder and CEO
- IndustryBusiness Consulting and Services
- TypePrivately owned
- Employees 0-100
Benefits and ROI
Since adopting Zoho Webinar, the firm has hosted webinars, achieving significant outcomes:
- Brand awareness: A notable increase in visibility within the industry.
- Client engagement: Shifted from one-on-one consultations to engaging multiple clients in a single session, increasing productivity by 40% and significantly enhancing interest in their consulting services.
- Cost-effective: Compared to face-to-face consultations, webinars have allowed Taobé Consulting to reach more clients at a fraction of the cost, with no travel expenses involved.
- Scalability: As the company grows, Zoho Webinar provides a scalable solution for expanding their outreach without the need for additional resources.
- Enhanced customer understanding: The platform has improved customer education about regulatory requirements, positioning Taobé Consulting as a trusted authority in the industry.
Taobé Consulting's experience with Zoho Webinar illustrates how leveraging technology can transform engagement strategies for consulting firms in niche markets. By simplifying complex information through webinars, they've not only improved their outreach and brand visibility but also positioned themselves as thought leaders in the cosmetic regulatory space. As they continue to refine their approach, the insights gained from webinars will enable them to foster deeper relationships with clients, ultimately driving growth and enhancing their service offerings.
