From live sessions to lasting value: Korah and Korah’s success with Zoho Webinar + Campaigns integration
The Company
Korah & Korah is a leading Chartered Accountancy firm based in Kochi, India, known for its excellence in accounting and auditing services. Established in 1993, the firm combines decades of experience with a modern approach to auditing, tax, and other consultancy services. With more than 30 years of experience, the firm is committed to integrity and client success. It maintains partnerships with other CA firms across India, providing nationwide coverage. The firm also focuses on community initiatives and continuous professional development, ensuring it remains a trusted partner for businesses.
The Challenge
Korah & Korah had been using Zoho Mail for a few years and were satisfied with its performance and reliability. As they began exploring avenues to engage a wider audience through educational webinars, they wanted a platform that integrated seamlessly with their existing tools and provided an easy, professional webinar experience. Their team evaluated a few options like Zoom and other webinar platforms, but ultimately, Zoho Webinar stood out due to its seamless integration with Zoho Contacts and Campaigns.
Engaging students in real time was difficult, and there was no efficient way to share recorded sessions with those who couldn’t attend live. Their previous software could host only a limited number of attendees, making it difficult to meet the growing demand for virtual sessions. It became clear they needed a more robust solution—one that could transform their virtual learning into a scalable and engaging experience for every learner, everywhere.
The Solution
Here’s why Korah & Korah chose Zoho Webinar:
- It has deep integrations with Zoho Contacts and Campaigns.
- It has cost-effective pricing compared to other platforms.
- There's no need for external support; setting it up was DIY-friendly.
- Features like public chat, Q&A, raise hand, and allow to talk gave organizers full professional control.
- Automatic multiple reminders ensured high attendance.
- Advanced reporting and analytics provided post-webinar insights and follow-up opportunities.
Hosting the webinar
Korah & Korah's recent webinar on Personal Taxation - Budget 2025 Changes targeted industry leaders and individuals with taxable income—a time-sensitive topic, especially during the financial year-end. Despite initial concerns about audience availability, the turnout was impressive.
- Expected attendees: 50
- Actual attendees: 90
- Organizers: 3 co-organizers
- Integrated tools: Zoho Contacts and Zoho Campaigns for follow-up.
Features that made a difference
| Feature | Impact |
|---|---|
| Public chat, Q&A, raise hand, allow to talk | Interactive session and boosted attentiveness |
| Post-session analytics and reports | Helped the team evaluate engagement and download attendee data |
| Internal co-organizer chat | Allowed behind-the-scenes coordination during live sessions |
| Follow-up campaigns | Sent post-event recordings and syncing registrants' and attendees' in Zoho Campaigns |
Extended reach and online presence
- Webinar snippets were uploaded to the #Simplifed by Deepak Korah YouTube channel to reach a broader audience.
- Attendee email IDs were captured for newsletters and future webinar invites.
- Zoho Campaigns synced attendees as contacts for continued engagement through articles, tax updates, and firm news.
“We were amazed at how simple it was to set up and run a webinar. Everything just clicked—from attendee registration to reminders and post-webinar follow-ups. Zoho Webinar checked all the right boxes for us.”
- IndustryChartered Accountancy
Benefits and ROI
- High engagement: Full participation from attendees with interactive elements.
- Strong feedback loop: Post-webinar data provided actionable insights.
- Cost and time efficient: Avoided the costs of physical venues while reaching a larger audience.
- Professional execution: Tools and integrations helped the Korah & Korah team deliver a smooth, high-quality webinar.
Looking forward
The decision to host online webinars through Zoho Webinar exceeded Korah & Korah’s expectations. They initially anticipated about 50 attendees, but the online webinar attracted approximately 90 attendees — a 180% turnout than they had expected, especially considering the busy year-end period. Korah & Korah are now contemplating the future of their events. The success of their online webinar suggests that this will continue to be a valuable tool for engaging with their audience.
