## Zoho Billing - Product, solutions, integrations, support, and resources Index

Access the complete documentation index at:
https://www.zoho.com/us/billing/llms.txt

Use this file to discover all available documentation pages before proceeding.

# Set Up Visitor Tracking for Hosted Payment Pages

Connect **Google Analytics** or **Meta Pixel** (previously Facebook Pixel) to your Hosted Payment Pages to track how visitors interact with your checkout flow. This helps you measure conversion rates, identify drop-off points, and improve signup performance.

Visitor tracking is configured per template. Each template can have one tracking tool connected at a time.

**Scenario:**

Patricia manages a SaaS subscription business at Zylker Technologies and wants to understand why customers are abandoning their checkout. She connects Google Analytics to her Hosted Payment Page template in Zoho Billing. Within a week, the analytics data reveals a high drop-off on the payment step for visitors from mobile devices. Patricia adjusts the page layout and sees a 15% improvement in completed signups.

## Metrics You Can Track

**Google Analytics** tracks:

*   Page visits by country
*   Number of page visits in the last 30 minutes
*   Total visits and total unique visitors
*   Number of successful signups and unique users
*   Number of failed signup attempts and unique users

**Note:**

Failed signup attempts are counted only when the signup fails due to an error. If a customer leaves the page mid-process without an error, it is not counted as a failed attempt.

**Meta Pixel** tracks:

*   Visitors who initiated a checkout
*   Visitors who subscribed to a plan without a trial period
*   Visitors who subscribed to a plan with a trial period
*   New customer registrations
*   Visitors who clicked **Contact Us** on the Thank You page

**Note:**

Meta Pixel is supported only for [**Multi-Page**](/us/billing/help/settings/hosted-payment-pages/templates.html#multi-page) Hosted Payment Pages.

## Set Up Visitor Tracking

Visitor tracking is configured from the **General Preferences** tab of a template, under the **Visitor Behaviour Tracking** section.

To set up visitor tracking:

*   Go to _Settings_.
*   Select **Hosted Payment Pages**.
*   Open the template you want to configure.
*   In the [_General Preferences_](/us/billing/help/settings/hosted-payment-pages/template-configuration.html#visitor-tracking) tab, scroll to the **Visitor Behaviour Tracking** section.
*   Click the **Tracking Tool** dropdown and select **Google Analytics** or **Meta Pixel**.
*   Enter the **Tracking ID**:
    *   For **Google Analytics**, enter your [Tracking Code](https://support.google.com/analytics/answer/9539598?hl=en) from Google Analytics.
    *   For **Meta Pixel**, enter the [Pixel ID](/us/billing/help/settings/hosted-payment-pages/visitor-tracking.html#fetch-pixel-id) from Meta Business Manager.
*   Click **Save**.

## Fetch Pixel ID from Meta Pixel

**Note:**

These steps may change based on updates made by Meta.

To find your Pixel ID:

*   Log in to your **Meta Business Manager** account.
*   Go to _Events Manager_ in the left sidebar.
*   Click **Overview**.

Your Pixel ID is displayed under each pixel’s name in the list.

## View Visitor Behaviour in Google Analytics

**Note:**

These steps may change based on updates made by Google Analytics.

To view visitor behaviour data in Google Analytics:

*   Log in to your **Google Analytics** account.
*   Click **Reports**.
*   Select **Events** under _Engagement_ in the left sidebar.
*   Select an event from the list to view its metrics.

## View Visitor Behaviour in Meta Pixel

**Note:**

These steps may change based on updates made by Meta.

To view visitor behaviour data in Meta Pixel:

*   Log in to your **Meta Business Manager** account.
*   Go to _Events Manager_ in the left sidebar.
*   Click **Data Sources**.
*   Select the pixel you connected to your Hosted Payment Page.

You can now view the supported metrics for your Hosted Payment Page visitors.