## Zoho Billing - Product, solutions, integrations, support, and resources Index

Access the complete documentation index at:
https://www.zoho.com/uk/billing/llms.txt

Use this file to discover all available documentation pages before proceeding.

[Back](./)

# What is the difference between Discounts and Coupons in Zoho Billing?

Both discounts and coupons let you reduce the amount charged on a subscription, but they are built for different purposes.

**Coupons** under _Product Catalog_ are associated with specific plans and addons. They are used for promotions and standard offers, like a seasonal campaign or an onboarding deal. A coupon is applied using a unique code (at checkout or manually on a subscription) and can be reused across multiple subscriptions, subject to the redemption limits you set.

**Discounts** are applied directly on a subscription when creating or editing it — no code needed. They are meant for personalised, salesperson-driven pricing for a specific customer, such as negotiating a custom rate for a high-value account. A discount stays with that subscription and is not shared across others.

Here is how the two compare:

**Coupons**

**Discounts**

**Where it is set up**

_Product Catalog > Coupons_

Subscription creation or edit page

**How it is applied**

Via a coupon code or manually to a subscription

Directly on the subscription; no code needed

**Scope**

Specific plans and/or addons (defined at coupon creation)

Item-level or transaction-level

**Reusability**

Yes, one coupon can be applied to multiple subscriptions

No, it applies to a single subscription only

**Redemption Type**

One Time, Limited Cycles, or Unlimited

Once (first billing cycle only) or Every Renewal

**Expiration and limits**

Can set an expiration date and a maximum redemption count

No expiration or usage limit

## When to Use Them

**Use Coupons when:**

*   You are running a time-bound promotion for multiple customers, such as a seasonal sale or a product launch offer.
*   You want customers to self-apply a discount at checkout using a code.
*   You need to limit usage with a redemption count or expiration date.
*   The same offer applies to a defined set of plans or addons.

**Scenario:** Zylker is launching a new project management plan and wants to offer early adopters 20% off for the first three months. They create a coupon code LAUNCH20, associate it to that plan, and set a redemption limit of 200. Any new customer can enter the code at checkout or Zylker’s team can apply it manually to a subscription.

**Use Discounts when:**

*   You are negotiating a custom rate with a specific customer.
*   A salesperson needs to adjust the price on a single subscription without creating a public coupon code.
*   You want to apply a reduction at the line-item level on a particular plan or addon within a subscription.

**Scenario:** Brandon, a key customer at Zylker, is renewing his enterprise subscription and negotiates a 25% reduction on one of the addons. Zylker’s sales team applies a line-item discount directly on Brandon’s subscription. No coupon code is created and the offer is private to that account.

**Note:**

*   Coupons and Discounts cannot be used together on the same subscription. If a discount is active, a coupon cannot be applied, and vice versa.

To learn more, refer to [Discounts](/billing/help/sales/subscriptions/subscriptions.html#discounts) and [Understanding Coupons](/billing/help/product-catalog/coupons/understanding-coupons.html).

* * *