How to create a professional email signature
Crafting an email signature to use for professional purposes is quite different from crafting one to use for your personal emails. Your professional email signature is your recipients’ first impression of your brand, so it should convey enough information about who the receiver is interacting with, but also talks about the brand that they’re exploring. Your goal should be to meticulously design a signature that helps in achieving both of these objectives simultaneously.
Whether you're a brand new business owner or you run a growing startup, you should always be looking for opportunities to expand your brand’s reach. Using a well thought out professional email signature is an easy way to boost your brand with your target audience. Whether your goal is to make a sale on your website or book a demo with a client, your email signature will help pave the way. Make sure that you include all of the key components, but don’t add so much that it becomes messy and cluttered.
If your professional email signature contains only your name, position, and company affiliation, you're not taking full advantage of its benefits. There are more details you can include when you create your professional email signature.
While you’re designing an signature to use in your professional emails, create a copy for each type of email you’ll be sending out (e.g., direct, promotional, or transactional) and use them accordingly. For example, you don't want your personal contact information, such as your mobile phone number, to be included in a promotional email being sent en masse, but you may want to include it in direct emails to specific recipients once you’ve established a relationship with them.
Always add your headshot and your company's logo. Make sure that your profile picture looks professional with a formal background and proper lighting. Because images and logos are much easier to remember, the receiver usually pays closer attention to these elements.