Product Satisfaction Survey

Keeping your customers happy is an essential part of growing your business. A better product can help to keep your customers happy. Use this survey template to help you gauge how satisfied your customers are with your product. Their feedback can help you build a better product, and a long-standing business.

Try this template

Why are product satisfaction surveys important?

Product satisfaction surveys are crucial as they provide valuable insights into customer experiences and perceptions. It helps to identify what aspects of products are working well and what needs improvement. These surveys gauge customer satisfaction, loyalty, and preferences, helping to build better products that align with customer needs.

Product Satisfaction Survey


Purchased from

How long have you had the product?

Have you registered the product warranty?

Gather feedback on all touchpoints

Get an insight into your customer’s first impression by asking questions about the product’s features, design and usability. Get a better understanding of who your customers are and what they need.Understand how often people are using your product, and why they might not be using it as often as they should. This helps you improve customer engagement and experience.By getting feedback on all of these touchpoints, you’ll have an up-to-date snapshot of how customers feel about your product at every stage.

Gauge how satisfied a customer is and why

Delving deeper into why customers are either satisfied or dissatisfied with a product can help you pinpoint and address specific areas of improvement. Knowing whether customers have issues with pricing, usability, quality or reliability of the product allows you to focus on what needs to be improved rather than making assumptions. You can get measurable insights into whether they’re enjoying their purchase, and if not, why.This way, you get a better idea of the aspects of your product that your customers appreciate or critique the most.

Identify potential Problems your customers are facing with your product

Product satisfaction surveys can be a great way to identify and resolve any problems customers might be having with your product.Also you can get to know, if they have encountered any issues in particular—maybe the product didn’t work well for them in a certain scenario, or if it’s missing any essential features. Knowing what customers expect from your product early on in the process can help you make sure that everything works as intended and no important features are missing.

Drive customer loyalty and build relationship

Creating meaningful relationships with customers is one of the most effective strategies to drive long-term customer retention.With this survey, you can gain insight into their needs and preferences and create experiences tailored to their likes and expectations. By quickly addressing any customer concerns, you can help improve customer retention rates and show them that their issues matter to you. This will potentially lead to increased sales, higher profits, and greater long-term customer loyalty. It also helps to build strong customer relationships and satisfy loyal customers with enhanced products and services.

Ask for complaints and negative reviews

If you're looking to improve customer retention, you'll want to hear what your customers didn't like before they decided not to buy again or cancel their subscription.Negative reviews offer valuable insight into what your customers are actually thinking and can point out areas of improvement that you may have otherwise overlooked. And when used properly, they can help you take your product to the next level. It will enable you to separate out the most important problems, allowing you to know what changes need to be made quickly and which ones could wait for future updates.