An entire market research department for the cost of none

As someone who lives and breathes research, Michael Fauscette is deeply committed to finding value-added software solutions. Fauscette runs Ariane Research, a market research and advisory firm that empowers vendors and companies to make informed decisions about software.


With a keen eye for detail and commitment to delivering exceptional results, he was on a persistent lookout for a survey tool that could handle complex projects while providing a seamless user experience. Enter Zoho Survey: the game-changing survey platform that would revolutionize the way his company conducted market research.

Ariane Research eagerly adopted Zoho Survey. Fauscette was drawn to its versatility, ease of integration with other Zoho tools, and the promise of a platform that could manage intricate surveys with a multitude of question types, languages, and global participants. Zoho Survey didn't disappoint; it delivered a seamless experience in survey creation, distribution, and data analysis, and quickly became the company's favorite survey tool.

One exemplary instance of his successful collaboration with Zoho Survey is when Fauscette rolled out a global survey on consumer communication preferences. The survey was translated into eight languages and garnered 1,200 responses from America, EMEA, and APAC. This showcases the power of the Zoho Survey to accommodate complex projects.The data collected was so rich that Fauscette's team was able to generate two reports, a webinar, and an infographic, which were met with enthusiasm by their clients.

Zoho Survey's efficiency leads to quick survey completion, so Ariane Research can consistently wrap up most of its surveys within two weeks. The platform's integration with Zoho Analytics, takes data analysis to the next level, allowing for basic analysis within the survey tool and more complex data manipulation and analysis within the analytics platform.

Michael Fauscette and Ariane Research have nothing but praise for Zoho Survey. This platform has not only met but surpassed their expectations, proving to be the ideal solution for their complex market research projects. Ariane Research's outstanding experience and its clients' satisfaction speak volumes about Zoho Survey's capabilities and effectiveness in the market research industry.