How do surveys drive smarter marketing strategies?
Create high-impact campaigns with audience insights
Knowing your audience is important for developing effective messaging. Learn about their preferences and optimize your strategy to boost ROI.
Strengthen brand positioning and refine targeting
Your brand lives in your audience's minds; what do they really think? Surveys help track trust and sentiment for better targeting.
Validate pricing, demand, and market fit
A great product needs the right price and positioning. Understand demand levels, willingness to pay, and market expectations to launch with confidence.
Stay ahead of trends and optimize strategies
Trends change fast; we've got to stay informed. Surveys help you track industry shifts, evolving consumer behaviours, and campaign performance to keep your marketing sharp.
Enhance products and build lasting customer connections
Your customers know what works—so listen to them. Gather insights on product usability, customer pain points, and preferences to improve offerings and create meaningful connections.
How does Zoho Survey help?
Prebuilt templates: Start quickly with expert-designed surveys
Choose from a range of marketing-specific templates and save time while ensuring high-quality responses.
Multiple question types: Ask the right questions the right way
From rating scales and matrix grids to open-ended responses, use versatile question types to capture the right mix of qualitative and quantitative insights.
Custom branding: Deliver a seamless brand experience
Ensure a consistent brand experience with custom logos, themes, and colors. A branded survey builds trust, increases engagement, and strengthens brand recall.
Survey logic: Personalize and optimize response flow
Use skip logic, branching, and piping to show each user relevant questions based on their previous responses, reduce survey fatigue, and improve data accuracy.
Multilingual surveys: Connect with a global audience
Create surveys in multiple languages to engage international customers and deliver a localized and user-friendly experience.
Multichannel distribution: Reach customers where they are
Share surveys via email, SMS, social media, website embeds, and QR codes to collect insights from different touchpoints in the customer journey.
Real-time and advanced analytics: Track trends and customer behaviour
Access live reports, dashboards, and response summaries for instant insights. Use cross-tabs, sentiment analysis, and trend reports to uncover patterns and audience preferences.
Survey integrations: Apply insights within your marketing stack
Integrate Zoho Survey with Zoho CRM, Zoho Marketing Automation, Google Analytics, Zapier, and other platforms to incorporate survey responses into your marketing workflows and enable data-driven personalization.
Email notifications: Stay on top of feedback
Set up email triggers for key survey results to monitor campaign performance and react quickly to your findings.
Mobile-optimized surveys: Engage audiences anytime, anywhere
Ensure a seamless experience across all devices to increase completion rates and data accuracy.
Data security and privacy: Build trust with compliant surveys
Ensure GDPR compliance and protect user data with encryption and access controls to maintain customer trust.
Audience panels: Gather insights from a targeted market
No audience? No problem. Use Zoho Survey’s panel responses to get feedback from a curated, relevant audience for market research and ad testing.
Marketing surveys for all stages of the customer journey
Awareness stage
Market research survey
Identify industry trends, customer needs, and competitors.
Brand awareness survey
Measure how well your audience recognises your brand.
Audience segmentation survey
Define customer groups based on behaviours and preferences.
Market positioning survey
Understand how you are known in the market.
Consideration stage
Product interest survey
Gauge demand and feature preferences.
Price sensitivity analysis
Find an optimal pricing strategy.
Ad concept testing survey
Test marketing messages, visuals, and campaign ideas.
Advertising impact survey
Measure recall and effectiveness of your ads.
Decision stage
Campaign effectiveness survey
Evaluate how well a campaign is performing.
Conversion rate optimization survey
Identify barriers preventing conversions.
Lead qualification survey
Assess a lead's conversion potential.
Retention stage
Customer satisfaction survey
Gather feedback on product or service satisfaction.
Net Promoter Score (NPS) survey
Measure customer loyalty and referrals.
Customer retention survey
Identify factors driving repeat purchases.
Advocacy stage
Event feedback survey
Evaluate attendee experience and event impact.
Referral and advocacy survey
Understand what motivates customers to refer others to your brand.
Customer retention survey
Identify factors driving repeat purchases.
User-generated content (UGC) survey
Identify customers willing to share testimonials and case studies.
Frequently asked questions
Zoho Survey helps you collect valuable customer insights, test ad ideas, measure brand perception, and refine your campaigns with data-driven decisions. It’s the simple way to align your marketing strategy with what your audience truly wants.
Unless the survey is sent through email distribution or a CRM that stores details, Zoho Survey doesn’t collect respondent information like email, name, or phone by default. Even in those cases, you can ensure anonymity by disabling these options under Launch → General Restrictions. Additionally, while creating your survey, avoid including fields that ask for personal details. This way, you can confidently run a truly anonymous survey.
Gather feedback at key moments like post-purchase, after ad interactions, email campaigns, or website visits. Use email, SMS, in-app surveys, or landing page embeds to capture insights when engagement is highest.
Yes, you can schedule survey distribution to ensure that respondents receive them at the best time to achieve maximum participation and engagement.
Yes, you can use our audience panel targeting industry professionals or customer segments to gather insights on competitor offerings and market positioning.
Yes, with Zoho Survey’s offline mode and QR distribution feature, you can collect responses without an internet connection and sync them once you’re online.