Market insights Get ahead of the forces shaping your industry

Are you keeping up with the latest market changes? How will they affect your organization's performance? If you are unsure, it's time to turn to market insights surveys! Gain deep insights into market trends, customer needs, and other forces that shape competition in your industry. With this knowledge, you’ll be equipped to make smart decisions and drive your business growth.

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Build strategic expertise with market insights

Market demand: Understand the marketplace's appetite

Unearth the real need for your products or services in the marketplace. Are customers seeking what you offer, or is there a gap to be filled? These insights ensure you’re always in tune with market requirements.

Competitor performance: See how you stack up

Get a clear picture of how your competitors are doing in their marketing campaigns and promotional strategies. What’s working for them? Where are they missing? Then, use these insights to craft strategies that give you a competitive edge.

Target demographics: Know your audience in and out

Pinpoint the exact demographics that are most engaged with your product. Whether it’s age, gender, or lifestyle, knowing your audience allows you to tailor your strategies and make a more significant impact

Competitors' customer behaviour: Learn what makes them stick

Understand from those who have used, repurchased, and frequently engaged with your competitors’ products. What keeps them coming back? Knowing this can help you refine your offerings to meet customer needs better and earn their loyalty.

Seasonal market trends: Stay ahead of the curve

Stay ahead of seasonal shifts. Whether it’s a holiday surge or a slowdown, know these patterns to optimize your inventory, staffing, and marketing efforts to match market dynamics.

Focus on what matters in your industry

Retail

Find out what makes shoppers tick and where they’re heading next.

Healthcare

Learn what patients value and how to improve care.

Technology

Uncover the next feature your users are craving.

Financial services

Understand what your customers need to craft services they love.

Education

Discover how to make learning more engaging and effective.

Hospitality & travel

See what turns guests into loyal fans.

Manufacturing

Identify where quality shines and where it needs a boost.

Automotive

Learn what drives customer choices on the road.

Media & entertainment

Find out what content keeps audiences engaged.

Food & beverage

Get to know what consumers really want on their plates.

Get to know what consumers really want on their plates.

Templates that fit

Get started quickly with templates designed for your industry, then change them to your liking—no design skills needed.

Effortless creation

Building surveys is a breeze with our simple drag-and-drop tools. You don’t need to be a tech expert to create something great.

Smart survey

Advanced logics are here to make your surveys adapt to each respondent, so you get the most relevant answers every time.

All the tools you need

Whether it’s different question types, quotas, or offline capabilities, you have all the features to create a survey that really works wide and far.

Brand it your way

Your surveys, your branding. Make them reflect your brand image with white-labeling and custom themes.

Reach the right people

Need specific insights? Zoho Survey’s research panel helps you find exactly the right audience to answer your questions.

Instant results

No more waiting around for insights. See responses as they come in and start making decisions right away.

Deep dive analytics

Get more than just numbers—uncover trends and insights that give you a clear path forward.

Connect with other applications

Zoho Survey plays well with other apps, so your data flows seamlessly wherever you need it.

Global reach

Reach a worldwide audience with surveys in multiple languages, ensuring you capture insights from all corners of the globe.

Affordable plans

Whatever your budget, there’s a Zoho Survey plan that works for you, delivering great value at every level.

Secure process

Your data is safe with us. Zoho is committed to user privacy, provides multiple security features and ensures full compliance with industry standards and regulations like HIPAA and GDPR.

Frequently asked questions

Market insight surveys help you understand your market better. They gather feedback directly from your target audience about trends, preferences, and behaviours, so you can make informed decisions for your business.

It depends on your business needs, but generally, it’s good to run these surveys regularly—like quarterly or bi-annually. This helps you stay updated on changes in customer preferences and market trends.

Focus on questions that reveal customer preferences, buying habits, and opinions on industry trends. Ask about their satisfaction with your products, what they think of your competitors, and what they’re looking for in the future.

Finding the right audience is crucial for getting meaningful insights. Zoho Survey makes this easy with its Audience Panel feature. You can access a diverse group of pre-screened respondents who match your target demographics. Whether you need feedback from specific age groups, locations, or interest areas, Zoho’s Audience Panel has you covered.

Discover what your market is saying - Take the first step