What do you measure with hospitality and travel surveys?
Customer satisfaction levels
Happy guests and thrilled travelers mean repeat business. Surveys help you understand their experiences and make improvements that result in greater customer satisfaction.
Service quality feedback
Keep an eye on how well your staff is performing and identify opportunities for improvement. Get insights on responsiveness, professionalism, and overall service quality.
Facility and travel evaluation
Pinpoint the exact demographics that are most engaged with your product. Whether it’s age, gender, or lifestyle, knowing your audience allows you to tailor your strategies and make a more significant impact
Guest preferences and expectations
Personalized experiences create lasting impressions. Learn what guests truly value and tailor your offerings accordingly.
Perception of value for money
People want the best experience for their budget. Surveys help assess if your pricing matches the perceived value of your services.
Feedback on guest experience
From hotel check-ins to flight and travel evaluations, every touchpoint matters. Capture traveler impressions to refine hospitality and transportation services.
Suggestions for improvement
Your guests and passengers have great ideas! Use their feedback to enhance hotel stays, activity experiences, or tour packages.
Comparative analysis across locations
If you operate hotels, airlines, or travel agencies in multiple locations, surveys help benchmark performance and ensure consistency in services.
Effectiveness of promotional offers
Are your seasonal deals, loyalty programs, or travel discounts driving bookings? Understand what promotions attract guests and refine your marketing strategies to maximize profitability.
Likelihood of recommendations and return visits
Loyal guests and travelers are your best promoters. Measure how likely they are to rebook or recommend your hotel, airline, or travel service to others.
Types of Hospitality Surveys
Pre-arrival surveys
Tailor experiences before check-in.
In-stay surveys
Address guest concerns in real time.
Post-stay surveys
Capture insights after guest departures.
Guest feedback surveys
Gather opinions on stays and services.
Service quality surveys
Measure satisfaction with amenities and staff.
Dining experience survey
Refine menus and dining services.
Event surveys
Improve event planning and execution.
Employee satisfaction surveys
Understand staff morale and needs.
Vendor evaluation surveys
Assess supplier and vendor performance.
Travel agent surveys
Ensure expected travel standards are met.
Why Zoho Survey: Unlock the power of hospitality insights
Design personalized surveys with customizable templates
Choose from our extensive template library and tailor them with your logo, colors, and themes for stand-out surveys.
Build guest trust with white-labeled surveys
Host surveys on your custom domain to create trustworthy brand experiences.
Connect with international guests using multilingual surveys
Create surveys in multiple languages to gather feedback while catering to diverse global audiences.
Tailor feedback collection with smart survey logic
Use skip logic, piping, and disqualification logic to guide guests, staff, or vendors through personalized survey paths and collect relevant insights.
Reach guests and teams wherever they are
Distribute surveys via email, SMS, QR codes, or social media to ensure guests and staff can provide feedback conveniently.
Ensure reliable feedback with secure survey links
Use hash URLs and advanced security features to maintain the integrity of responses. Trust is always critical, whether you’re surveying guests or staff.
Monitor guest and staff feedback in real time
Access live response data with dynamic reports and dashboards to act on guest and team insights as soon as they come in.
Save time with automated survey workflows
Set survey reminders and follow-up emails to ensure that guest concerns or staff inputs are addressed promptly.
Uncover trends to refine services and operations
Use advanced reporting tools like cross-tab analysis and sentiment tracking to identify patterns in guest preferences or operational challenges.
Integrate insights seamlessly into hospitality operations
Connect Zoho Survey with Zoho CRM, Zapier, to centralise insights.
Frequently asked questions
Place Zoho Survey’s QR codes in guest rooms or common areas. Guests can scan the code and share real-time feedback, allowing you to resolve concerns while they’re still on-site. Plus, with trigger notifications, feedback can be instantly routed to the appropriate department, which ensures issues are addressed quickly and efficiently.
Yes! With Zoho Survey’s Collectors feature, you can create unique URLs for each hotel location while using the same survey. This allows you to track and compare feedback from different branches in one centralized place.
Use anonymous employee pulse surveys with straightforward questions about workload, management support, and workplace conditions. Anonymity encourages honest responses and helps you get objective information about areas for improvement.
Categorize feedback into actionable categories of insights, such as training needs, facility upgrades, or policy changes. Share the results with your team and use them to set clear goals for service improvements and operational efficiency.
Design: Use pre-crafted templates or create custom surveys with clear, relevant questions.
Collect: Set up kiosk stations at reception and place QR codes in rooms, dining areas, and check-out points.
Follow-up: Integrate with your other tools, such as booking systems and CRM, to track responses and automate follow-ups for better guest engagement.