Say goodbye to one-size-fits-all surveys
Surveys help you uncover valuable details to make informed decisions. But to do this, they have to be customized for specific situations and participants. Whether you strive to design precisely targeted marketing campaigns or learn more about your organization’s health, page skip logic can help you create tailored surveys for all your needs. Here are some ways page skip logic can benefit your business:
Improve the customer experience
Page skip logic can be used to transfer customers to specific pages with follow-up questions once certain conditions are met. For example, if you create a customer satisfaction survey for your ecommerce business, you can skip pages that contain shipping and delivery questions for customers who didn’t make a purchase. Those customers can be redirected to a more relevant page that asks about the reason for cart abandonment.
Conduct superior market research
Page skip logic can be used in multiple market research scenarios. For example, while carrying out product preference testing, you can ask respondents to choose their favorite from three versions of the same product. From there, you can direct them to a page with relevant follow-up questions about the version they chose. Page logics can also be used to segment audiences, so you can ask questions relevant to their demographics or geolocations.
Simplify event management
While collecting post-event feedback, you can use page skip logic to skip questions that are irrelevant to certain attendees. For example, you can skip questions related to workshops or talks they did not attend. This way, you can gather more detailed feedback on events they participated in.
Elevate employee experiences
On employee feedback surveys, you can use page skip logic to personalize questions based on employees’ departments, roles, and more. For example, questions regarding job satisfaction can be skipped for the newly hired. They can be taken to a more relevant page where they’re asked questions regarding training programs and onboarding.
Save time and money
Deploying page skip logics will optimize the survey taking experience for your participants, because they are only shown relevant questions. This not only enhances the user experience, but also allows you to analyze data more efficiently. Ultimately, it streamlines the process and minimizes operational expenses.
What can you do with Zoho Survey?
Zoho Survey is even more powerful with page skip logics. Here are some of the ways you can employ page skip logics in Zoho Survey to get the most out of your survey campaigns:
Show relevant pages
Page skip logic can be used to transfer customers to specific pages with follow-up questions once certain conditions are met. For example, if you create a customer satisfaction survey for your ecommerce business, you can skip pages that contain shipping and delivery questions for customers who didn’t make a purchase. Those customers can be redirected to a more relevant page that asks about the reason for cart abandonment.
Perform pre-screening
When conducting market research, it is crucial to disqualify participants who don’t meet the survey criteria. For example, if you’re trying to learn about gamers’ reactions to a newly launched mobile game, it is crucial that respondents have played the game at least once. Page skip logic will automatically direct ineligible respondents to the disqualification page.
Customize your page design
All survey pages can be personalized with either a ready-to-use theme or a custom design. Once page skip logic directs the respondent to a relevant page, your theme selection can enhance the visual appeal of the content.