Google Analytics tracker
Connect your Zoho Survey with Google Analytics to monitor traffic to your survey, user behavior, and referrer channels. Get a complete picture of how people find and engage with your survey.
Use case: Running a product feedback survey? Google Analytics shows you whether traffic is coming from your newsletter, social media, or blog. This way, you know where to double down.
Google Tag Manager (GTM) tracker
If you manage all of your marketing tags via GTM, integrating it with Zoho Survey lets you add and modify tags without editing code. Track events like survey starts, completions, or custom actions with ease.
Use case: Running surveys on multiple landing pages? GTM lets you set up conversion tracking and deploy third-party tools like heatmaps across all surveys without manual coding.
Facebook Pixel tracker
Facebook Pixel helps you track how people interact with your survey when it's shared as a Facebook post or promoted through ads. You can also retarget those who visited but didn’t complete the survey.
Use case: Sharing a survey through a Facebook ad or a post? The pixel tracks who engaged with it so you can retarget drop-offs or build lookalike audiences for better reach.
Gather insights anytime
Adding a tracker isn’t just about logging numbers. It helps you:
Measure marketing ROI:
Know which channels are really bringing in responses.
Retarget smartly:
Show follow-up ads to people who dropped off.
Optimize content:
Tailor landing pages and CTAs based on what converts best.
Refine your strategy:
Identify what works, double down, and cut what doesn’t.