Personalize the experience for each respondent
When a survey feels like it’s talking directly to the respondent, they engage more naturally. These personalization features help create a more thoughtful exchange.
Insert known values dynamically into questions, instructions, and messages. You could use this to refer to your respondents by name across questions or to maintain the flow and keep things contextually relevant. It creates a sense of continuity and connection.
Already have information like their name, company, or email? Prefill it. It saves time and shows respect.
Keep surveys relevant with conditional logic
Every respondent takes your survey from a different starting point, with different experiences, needs, and intentions. Survey logic lets you shape the experience in real time so everything that follows is relevant.
Show or hide specific questions based on earlier responses.
Filter answer choices based on previous selections. Remove irrelevant options and keep clutter minimal.
Route respondents through different pages depending on their answers. It’s perfect for segmenting audiences, disqualifying irrelevant participants, or diving deeper with the right people.
Reuse options from one question in the next, whether selected, not selected, or all. This is especially useful for long lists and layered scenarios.
Take complete control with a custom script
Need flexibility beyond standard logic? When the built-in options don’t stretch far enough, custom scripts let you take the reins.
Create complex survey paths unique to your flow
Validate answers based on advanced conditions
Trigger custom messages, redirects, or workflows in real time
This freedom helps you craft exactly what you envisioned and get the results you’re aiming for.
