Creative and practical ways to use online quizzes
But why would you want to create quizzes in the first place? Quizzes can go far beyond the usual classroom trivia; they have a surprising range of practical applications across business, marketing, learning, and more. Here are some great ways to use them.
Engage your audience in new ways. Quizzes can add an interactive element to newsletters or social campaigns. It encourages participation, increases the time customers spend with your content, and subtly educates them about your offerings. They can help you identify warm leads based on the responses, or segment your audience for more personalized follow-up.
Not every lead is the same. A quiz-style form can help you qualify leads in a more engaging way and figure out who’s ready to take the next step. Based on their answers or score, you can route them into different workflows.
Assess candidates’ knowledge or skills as part of your hiring process. Use online quizzes to screen large applicant pools, compare scores across candidates, and automate follow-up actions based on results.
Support learning with interactive online quizzes. Whether you’re checking comprehension after a lesson, reinforcing key concepts, or running practice tests, quizzes help students get instant feedback and allow instructors to identify knowledge gaps quickly or adjust teaching as needed.
Sometimes the goal is simple: Engage and entertain. Run seasonal quizzes (Halloween, New Year’s), pop culture trivia, movie quizzes, or fun brand-related games to build community, drive repeat engagement, or make your events more interactive.
Create an online quiz with Zoho Survey
It’s than you think. Here’s how to do it, step by step.
Step 1: Add your questions and assign scores
Build your quiz using question types like multiple choice, single choice, and even image-based questions. As you create each question, assign scores to the right answers.
Step 2: Set a timer
Want to encourage focus, or simulate real-world pressure? Enable a timer for your quiz to keep things fair and fast-paced. It’s also a great way to filter for serious participants.
Step 3: Define what happens after the quiz
Once the quiz is done, you have a few powerful ways to close the loop. Whether you're looking to display results, trigger next steps, or send something personalized—there’s flexibility built in.
Show the score instantly on screen: Give respondents immediate feedback so they know how they performed.
Redirect to a different page: Send them to a thank-you page, product landing page, or follow-up content
Email results to the respondent: Send a detailed summary of their answers and scores directly to their inbox.
Generate and send personalized certificates using Document Merge: Automatically create and share completion certificates based on quiz performance. Share them with the participants or archive them for your records.
Trigger follow-up workflows: Start custom actions like notifying your team, enrolling the respondent into a nurture sequence, or qualifying them for the next round.
Here’s where the magic happens: