Market Research and Surveys

Market research is the process of gathering data from your potential customers or target audience and analyzing it to formulate a data-based strategy. Surveys are an easy way to start collecting the information you need.

Market Research and Surveys

Uses for market research

Uses for market research    
  • Formulate a sound business strategy based on benchmark business standards
  • Determine the preferences of your target audience
  • Save a lot of time in R&D by doing background research work for a business idea
  • Learn more about what your customers want
  • Compare and establish your pricing strategy

Market Research with Zoho Survey

  •  

    Create surveys

    Using multiple question styles with skip logic to pull up only relevant questions for the respondent

    Create surveys
  •  

    Target your niche audience

    Choose the industry, demographic criteria, and number of responses to match your preferences

    Target your niche audience
  •  

    Analyze the report

    Filter and customize your reports to get the information you’re looking for

    Analyze the report
 

Gather responses from your target audience

B2B Audience Panel

Reach out to different businesses to get your surveys answered. From SMBs (small and medium businesses) to large enterprises, we can help you find your audience.

Contact our expert team to access niche B2B targeting
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B2C Audience Panel

Reach out to your target audience from different demographics. Choose your preferred criteria to get relevant responses. Learn More

Start surveying your target audience today

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