The smarter, more connected alternative to Metricool

If you want more than just scheduling and analytics, Zoho Social is built to deliver. Real-time monitoring, a deeper inbox, and seamless connections between your social media and the rest of your business.

Sign up for free

How Zoho Social goes further

Zoho Social dashboard showing social media management features
 

Zoho Social has a full monitoring dashboard

Zoho Social's monitoring dashboard lets you track keywords, hashtags, brand mentions, Facebook reviews, Instagram hashtags, X conversations, YouTube comments, and Google Business Profile reviews, all from one customizable view. Metricool has no equivalent monitoring feature.

 

Zoho Social's bulk scheduler handles more (and more file types)

With Zoho Social, you can bulk schedule up to 350 posts at a time using CSV, XLS, or XLSX files. Metricool's bulk scheduler supports CSV only and recommends a maximum of 50 posts per file.

 

Zoho Social gives you a crisis button

Zoho Social's Pause/Resume feature lets you freeze all scheduled posts with a single click in an emergency, notifying your entire team instantly. There's no equivalent feature in Metricool.

 

Zoho Social connects to your CRM and helpdesk

Zoho Social integrates natively with Zoho CRM and Zoho Desk, letting you generate leads directly from social media, track customer interactions, and manage support tickets, all without leaving your social media workflow. Metricool has no native CRM or helpdesk integration.

 

Zoho Social supports more channels

Zoho Social supports 14 social channels including WhatsApp Business and Telegram Business (available on Premium and above). These are channels that Metricool does not support. For businesses that use messaging apps as a core part of their customer communication, this is a significant advantage.

 

Zoho Social's inbox goes deeper

Zoho Social's inbox handles interactions across Facebook, Instagram, WhatsApp, Telegram, X, LinkedIn, YouTube, and Google Business Profile. It covers ad comments, automation rules, custom views, and full interaction history. Metricool's inbox covers basic messages and comments only.

 

Zoho Social offers more collaboration tools

Beyond approvals, Zoho Social lets your team chat, start audio and video calls, discuss posts and reports, set up workflows, and maintain a full audit log within the platform. Metricool offers approvals and content calendar sharing, but no in-platform team communication.

 

Zoho Social is free to try—no credit card required

Zoho Social offers a 15-day free trial with no credit card information required. At the end of the trial, you can continue with the forever-free plan.

Features comparison

Here is how Zoho Social and Metricool compare across essential features.

  • Features
    Facebook page

    Including Facebook Reels

    		  
    Instagram

    Including Instagram Stories

    		  
    YouTube

    Including YouTube Shorts

    		  
    TikTok  
    LinkedIn

    Including LinkedIn profile and LinkedIn company page

    		  
    X  
    Twitch  
    Pinterest  
    Google Business Profile  
    Mastodon  
    Threads  
    Bluesky  
    WhatsApp Business  
    Telegram Business  

  • Features
    Multichannel publishing  
    Custom scheduling  
    Published posts tab  
    Publishing calendar  
    Alt text  
    Image editor  
    RSS feeds  
    Media library  
    Hashtag groups  
    Exporting posts as CSV  
    SmartQ

    SmartQ fetches you the best time slots to post.

    		  
    Rescheduling

    Reschedule scheduled posts whenever you want.

    		  
    Repeat post

    Repeat your evergreen posts by using the repeat post feature.

    		  
    Customize content

    Customize content for every channel as needed.

    		  
    UTM parameters tracking

    Track URLs posted on your social media channels by setting up UTM parameters.

    		  
    Facebook geotargeting

    Set your target locations for posts on Facebook.

    		  
    Pause queue

    Pause scheduled posts on all your social media channels until you want to resume them.

    		  
    YouTube integration

    Publish videos and YouTube Shorts, add custom thumbnails, edit descriptions, and analyze video performance.

    		  
    Unlimited posts  

    (Only on paid plans)

    Bulk schedule

    Schedule all posts in one go by uploading a spreadsheet.

    		  
    AI publishing assistant  
    CustomQ

    Set up predefined time slots for each day so team members can add posts to a queue.

    		  
    Schedule retweets  

  • Features
    Monitoring dashboard  
    Create customized listening columns  
    View engagements on posts  
    Monitor Facebook pages, reviews, page searches  
    View and reply to Facebook comments  
    Monitor Instagram hashtags and tagged posts  
    Monitor Youtube likes, dislikes, playlists; moderate comments  
    X timeline, likes, @mentions, keywords, user search lists  
    Monitor LinkedIn page mentions  
    Monitor Bluesky timeline, keyword search  
    Monitor Threads  
    GMB questions and reviews  

  • Features
    Channel-specific reports dashboard  
    Custom reports  
    Instagram post reports  
    Audience reports  
    Instagram Reel reports  
    Instagram Stories reports  
    Facebook reports  
    LinkedIn reports  
    YouTube reports  
    X reports  
    TikTok reports  
    Pinterest reports  
    Scheduling reports  
    Hashtag reports  

  • Features
    Inbox

    Inbox will let you handle all your interactions from the same place, without the hassle of jumping from one place to another.

    		  

  • Features
    Approvals  
    Messaging  
    Discussion  
    Setting up workflows  
    Inbox workflow and automation rules  
    Saved replies  

  • Features
    CRM integration

    Generate leads from social media by identifying potential engagements and syncing them to a powerful CRM tool.

    		 

    Zoho CRM

    		 
    Desk integration

    Create tickets from social media updates, respond to messages, and offer efficient customer support.

    		 

    Zoho Desk

    		 
    Canva integration

    Create social media designs with a Canva integration without leaving the tool.

    		  

  • Features
    Call  
    Email  
    Forum  
    Knowledge base user guides  
    Onboarding assistance  
    Social media handles  

Pricing comparison

Here, we compare the entry-level paid plans of Zoho Social and Metricool.

You save 25% with Zoho Social

  •  

    (Standard)

    (Starter)

  • Pricing (billed annually)
     /month
    $20/month
  • Forever-free version
    Yes

    Yes

    (only 20 posts/month)

  • Social profiles included
    9 channels
    X is a paid add-on

    ($5/month extra)

Check out our pricing plans and choose the best one for your needs.

Highlights of our best-in-class features

Zoho Social is built for more than just posting. From AI-powered scheduling to real-time monitoring and deep CRM integration, here are the features that give your social media strategy a genuine edge.

Monitoring dashboard

Track keywords, brand mentions, hashtags, reviews, and conversations across all your channels from one customizable view.

Publishing calendar

View, create, and reschedule posts across all your channels in one place. Drag and drop to reschedule instantly.

Facebook geo-targeting for specific regions

Turn social interactions into sales leads by syncing engaged profiles directly to Zoho CRM without leaving the platform.

Team collaboration with drafts and workflows

Analyze your brand's past engagement and calculate the best time slots so your posts always reach your audience when it matters.

Easy drag and drop rescheduling interface

Set recurring time slots for each day. Team members add to the queue and posts fill in automatically.

SmartQ best time slots for posting

One click puts all scheduled posts on hold and notifies your team instantly. Resume whenever you're ready.

CRM integration for lead generation

Approvals, discussions, and audio and video calls are all built in. Everything your team needs to work is together within Zoho Social.

Why choose Zoho?

Operating with the goal of creating software that solves real business problems, Zoho has been serving the global community for over 27 years. Throughout this journey, we've prioritized customer needs and built products that grow alongside your business.

  • Privacy first

    At Zoho, we prioritize your privacy and never use your data for marketing activities.

  • Truly free trials

    Explore Zoho Social fully before you commit—no credit card required.

  • Transparent pricing

    There are no hidden costs. What you see is what you pay.

  • No long-term contracts

    We don't lock you in.

See how Zoho Social compares with Metricool

Source: Capterra

More channels, deeper connections, and a platform that grows with your business. Switch to Zoho Social!

Sign up for free

Check out our pricing plans and choose the best one for your needs