How to craft your brand’s social media persona
There are multiple online marketing channels that brands can use, and social media is probably the most valuable of them all. This is because there are many marketing goals that…
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The Grinch who stole social media
It’s a winter evening and you’re sitting comfortably with your gadget in hand, scrolling through the endless stream of social media updates. More than once, a blob of green pops…
Social Media Spring Cleaning 101
Getting started on social media is challenging for any business. Once you’ve started, you need to ensure consistent activity, and every single post you make has to follow a marketing…
How to choose the right hashtag for your brand
There are two kinds of brands (and people). The ones who hashtag with brevity and a measured hand, and the ones who open the floodgates, letting a deluge of hashtags drown…