Stats And Analytics

Stats and Analytics

From the Zoho Social dashboard, click the Reports tab to access basic stats and detailed analytics. The default report shows you stats about the demographics of your fans, how often your posts have been viewed, and how well your brand has been performing. If you want to access different stats than the ones on the default report, you can create a custom report.

Creating custom reports

The default network is set to Facebook. You can change it to Twitter, LinkedIn, Instagram or Google+ depending on your needs.

  1. Click the Reports tab on the dashboard.
  2. Click Create a custom report in the upper right.
  3. Click the words Enter Report Title and give your report a name.
  4. To add a chart to your report, mouse over the statistics you want on the right and click the plus button.
  5. Your chart will appear along with a yellow pop-up box. Under Report Type choose which kind of charts you'd like to make available for the statistics you added. Select criteria for which data should go in the report. Click Apply.
  6. Click Save Report in the bottom right.

Sharing or scheduling reports

  1. From the Home screen, click the Reports tab.
  2. Under Your Reports on the right, click on the report your want to share.
  3. Click More, then click Share with Brand Users.
  4. Check the boxes next to each user you'd like to share your report with. Click Share.

Scheduling reports

  1. From the Home screen, click the Reports tab.
  2. Under Your Reports on the right, click on the report your want to share.
  3. Click More, then click Schedule.
  4. You'll get a pop-up window where you should enter which users to share it with, what message should be sent in your email, how often it should be sent, and what kind of file you'd like your report sent as. Click Schedule.

Removing user access from a report

  1. From the Home screen, click the Reports tab.
  2. Under Your Reports on the right, click on the report your want to disable access.
  3. You will see the number of people with whom you've shared the report next to report's name
  4. Click More, then click Share with Brand Users.
  5. Uncheck the boxes next to each user you'd like to disable access. Click Share.

 

Deleting a report

  1. From the Home screen, click the Reports tab.
  2. Under Your Reports on the right, click on the report your want to delete.
  3. Click More, then click Delete. Poof! It's gone.

How to refer to Sentiment Analysis

Sentiment analysis is useful for understanding the emotions behind mentions received by your brand. Zoho Social tracks the keywords from your brand mentions and categorizes them into positive, negative and neutral. Using this, you can uncover new insights on what kind of reactions your posts are fetching. Sentiment Analysis plays a crucial role in getting to know your target audience.

Go to Posts > Published Posts > Post Details and view Sentiment Analysis. It will only be visible if your post has received comments.

You can also see how people perceive your Brand based on your interactions since last 30 days at Reports > Analytics > Sentiment. The default social network you can access is Facebook. You can change this to any other network by clicking on the options displayed on right.

Now you can also see the sentiment analysis of Connections right in front of their names.

Changing the style of graphs

When you look at the reports tab, you can switch your reports from graphical to tabular views by clicking the buttons next to All time. Any place where data is graphically represented in Zoho Social, you can click the same line graph and table buttons to switch views.

Changing the timeframe of stats

By default, reports in Zoho Social will contain stats from the time you connected your social networks to the present. You can change your reports to analyze stats from the past day, week, 15 days, or month. Just go to a report and click All time in the upper right, and choose which timeframe of stats you'd like to analyze.

Frequently Asked Questions: Stats/Analytics

1. Why do some of the Stats and Analytics fail to show? e.g. Sentiment analysis, Gender demographics.
A. The Stats and Analytics are fetched based upon past engagement and interaction for your Brand. If your engagement and interaction are not that frequent, it affects this section's numbers.

2. How accurate are these metrics?
A. The numbers in your Stats and Analytics are accurate and get updated for every interaction or engagement.

3. How often does this data get updated?
A. The data gets updated for every 24 hours for the Stats and Analytics in Zoho Social.

4. Do you provide historical data for my Brands once I add them to Zoho Social?
A. When you first add an account to Zoho Social, you can see the previous month of data. After that, we'll keep track of any further interactions.

5. Why doesn't the data in my Reports match my Social network's engagement?
A. The metrics get updated for every 24 hours. Try checking again after we've updated your data.

6. I want to see more than numbers. Is there any way to see who has been looking at my posts?
A.You can find only the number of individuals engaged in the Reports tab. You can also locate the engagement percentage for your posts under "Post details." Engagement percentage measures the ratio of people viewing the post to the ones interacting with it, resulting in more clicks.

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