If you're not sure exactly when you want to schedule your content, you can use the SmartQ feature in Zoho Social. Create your content as you usually would, then click the SmartQ tab on your publishing window. The drop-down show you the best dates to publish either for the next seven days or the best time for a specific date of your liking. You can also sort the dates by Engagement and Time. These filters will suggest the best time to publish your post. The SmartQ feature is available for content scheduled to be published on Facbook pages, Twitter profiles, LinkedIn Company Pages, Google+ Pages, and Instagram Profiles - across all paid plans of Zoho Social.
Note: If you're on your first week of using Zoho Social, SmartQ will not display publishing suggestions. It will need at least 7 days worth data to base its observations on.