Sentiment analysis is useful for understanding the emotions behind mentions received by your brand. Zoho Social tracks the keywords from your brand mentions and categorizes them into positive, negative and neutral. Using this, you can uncover new insights on what kind of reactions your posts are fetching. Sentiment Analysis plays a crucial role in getting to know your target audience.
Go to Posts > Published Posts > Post Details and view Sentiment Analysis. It will only be visible if your post has received comments.
You can also see how people perceive your Brand based on your interactions since last 30 days at Reports > Analytics > Sentiment. The default social network you can access is Facebook. You can change this to any other network by clicking on the options displayed on right.
Now you can also see the sentiment analysis of Connections right in front of their names.