If you'd like to capitalize on the opportunities social media holds, you'll first need to assess your brand's performance across your various social channels. Reports help you with just that. It generates the relevant numbers and analyses to quantify your brand's performance. You can use these numbers to visualize how each of your social media channels are reaching your audience, identify what's working and what's not. Zoho Social offers two kinds of reports to understand your brand's key metrics: Stats and Analytics.