Publishing

Publishing

Publishing Posts

  1. From the Home screen or the Posts screen, click New Post in the upper right.
  2. In the pop-up window, write your message in the box. By default, your post will be published on every social account connected to your brand. Click on any social accounts you don't to publish your post on, and they'll fade out.
  3. To add images to your post, click the camera icon in the bottom left. Navigate to a photo file on your computer.
  4. To target your post to people in a particular country or who speak a particular language, click Public at the bottom left of the pop-up window, then click Custom. Enter the countries or languages you'd like to target your post towards and then click Done. (This is applicable for Facebook targetting. For LinkedIn, you can target users based on their job functions.)
  5. Click Publish Now.

Scheduling posts

Plan your posts in advance by scheduling:

  1. Write your post in the New Post pop-up window.
  2. Click on the date and time drop downs to choose when to schedule your post.

  3. Click Schedule. The pop-up window will disappear.
  4. To see all your scheduled posts, click the Posts tab in the navigation bar on the left. Then, under Views on the right, click Scheduled Posts. This screen shows you every scheduled post, but you can filter it by which social network they'll be published on by clicking All in the upper right corner and then choosing a network.
  5. To delete a scheduled post before it goes live, click the checkbox next to the post. Then click the trash icon that appears at the top of the screen.

 

Using SmartQ to reach a bigger audience

Zoho Social keeps track of which times your audience is most engaged. SmartQ automatically schedules your post to go live when most of your audience is active. SmartQ suggests the ten best times to publish for the next seven days. Users can explore options to schedule by clicking on the right arrows for navigation and pick one of them. To use SmartQ while you're publishing a post:

  1. Write your post in the New Post pop-up window.
  2. Click SmartQ.
  3. Beneath the SmartQ button, a message will appear telling you when Zoho Social recommends publishing your post.
  4. Click Publish Now.

Scheduling posts with TimeWarp

If your social media reaches people in multiple countries, you can use TimeWarp to reach every viewer in their local time zone. This is applicable for your LinkedIn and Facebook Page. If you schedule a post at 5 pm with TimeWarp, it will be published at 5 pm in every country you've chosen to send it to.

  1. Write your post in the New Post pop-up window.
  2. Click Public at the bottom left of the pop-up window, then click Custom. Enter the countries or languages you'd like to target your post towards and then click Done.
  3. Above the Schedule button, check the box next to Send with TimeWarp.

Saving drafts

Save posts that you're not finished writing as drafts and you can return to them later:

  1. Write your post in the New Post pop-up window.
  2. Next to Publish Now, click Save Draft.
  3. To see all your drafted posts, click the Posts tab in the navigation bar on the left. Then, under Views on the right, click Drafts.
  4. To discuss a draft with your team, mouse over it and click the three dots that appear, then click Discuss. Enter a message, tag relevant team members and click Share. Your draft and comments will appear in the Collaborate tab.
  5. To delete a drafted post click the checkbox next to the post. Then click the trash icon that appears at the top of the screen.

Scheduling messages in bulk

To schedule large amounts of posts in advance, you can put them into a spreadsheet and upload it to Zoho Social following these steps:

  1. Create a spreadsheet that has one column for each of the following pieces of data related to each post: date, post content, link URL (optional), and image URL (optional). Save the spreadsheet as a .csv, .xls, or .xlsx file. You can only add images to bulk scheduled post if you can link to their URL in the spreadsheet.
  2. Click Posts.
  3. Under New Post, click Schedule multiple posts with the Bulk Scheduler.
  4. In the pop-up window, click Browse File... and navigate to the spreadsheet with all of your posts. Make sure your spreadsheet matches all of the formatting rules listed on the right.
  5. Click Schedule.
  6. To see all your scheduled posts, click the Posts tab in the navigation bar on the left. Then, under Views on the right, click Scheduled Posts. This screen shows you every scheduled post, but you can filter it by which social network they'll be published on by clicking All in the upper right corner and then choosing a network.
  7. To delete a scheduled post before it goes live, click the checkbox next to the post. Then click the trash icon that appears at the top of the screen.

Deleting Bulk Scheduled posts:

Undoing your last bulk upload is easy. Go to Posts > Scheduled posts > Select Bulk scheduled posts from the drop down menu.

You can view all the posts you have bulk scheduled here. You can also delete your posts by checking the selected ones.

Fixing your spreadsheet

You might see an error message like this in case the spreadsheet you've uploaded has some issues. We also call it debugging errors in the uploaded file.

Click on the hyperlink on “why” to see the file. Once you open the file, you'll see an additional column added briefly describing the reason why we could not schedule it. Usually, it is related to the time format or image URL. Once you fix it, upload it again, and all your posts will be scheduled. Tada!

Discussing posts with your team

If you work in a social media marketing team or an agency, you can discuss posts in Zoho Social.

  1. While you're in the Posts tab or Drafts view, mouse over a post and click on the three-dot icon that appears.
  2. Click Discuss.
  3. Write a message about the post to your team. @mention team members to call their attention to your message.
  4. Click Share. Your message will appear in the Collaborate tab of Zoho Social.

Repeating posts

You can schedule a post to repeat at a desired frequency, for a certain period (from - to) through this tool. This can be on a weekly or a monthly basis.

Tracking past or future posts

To see all your past posts, go to the Posts tab. To find posts that were published or are scheduled for publishing on a particular date, use the calendar on the right. Click on the arrow buttons to move between months, and then click on a day to see its posts. Days with posts that haven't gone live yet are marked with orange boxes.

Sorting Posts

You can sort your posts either by popularity or in chronological order. You can also select a particular social network to display all posts.

Post Details

You can check out how your post has performed by going to Posts > Published Posts and click on the Details. You'll see various stats like the number of people it reached, the total number of clicks, the percentage of engagement as well as graphs depicting the ratio of reach (your fans and leads from other sources), etc.

Access CRM stats for a post to see Leads/ Contacts engaged. You can also see the CRM Status for people who've commented on your posts.

Failed posts

If there's a problem where we're unable to publish one of your posts, you can try posting it again by navigating to the Posts tab and clicking Failed Posts under Views on the right side of the screen.

Under each failed post, you'll see one of the following error messages, and a button asking if you want to schedule it for posting again.

Error messageReasonFix
Reauthenticate your account and try scheduling this post again.Social networks periodically make you log back in to verify your identity.Go to the Social Networks section in your Settings and try reconnecting your account.
Note: Only an Organization or a Brand Admin has permission to re-authenticate a token.
The authentication token had failed for your account. All well now! Try scheduling this post again.Social networks periodically make you log back in to verify your identity.There was a problem, but it should already be fixed. Try scheduling your post again.
There was a problem with the image URL for this post.There might be an error in your image URL.Go to Posts > Failed Posts > Click Retry or Edit Post > Correct mistakes in your image URL, or try uploading a file of the image instead.
You published this content in a recent post that went live on the same day.Many social networks prevent you from posting the same exact content twice.Go to Posts > Failed Posts > Click Retry or Edit Post Modify your post's content and schedule or publish it.
Oops, we couldn't publish this post. Please try scheduling it again.Miscellaneous reasons like site error, user access permission, etc.Mail us the screenshots at support@zohosocial.com and we'll help you right away.

Share using browser plug-ins

Publish or schedule posts whenever an idea strikes you with the SocialShare plug-in for Chrome or Firefox. It is available for all Zoho Social users irrespective of the plan you're in.

Learn more.

Frequently Asked Questions: Publishing

1. Can I publish the same content to multiple Brands at the same time?
A. It is not possible to publish the same content to multiple Brands at the same time. However, you can post the same content to all four Social networks in one Brand.

2. What are the character limits for my posts?
A. There's no character limit for your posts for Facebook and Google+. The Twitter character limit of 140 applies for Zoho Social too. For LinkedIn, the character limit is 700.

3. Why can't I publish images with thumbnail previews to Twitter in Zoho Social?
A. Because of Twitter's API policies, we're not allowed to do this. Sorry!

4. What image resolution do you recommend for posting across various networks?
A. Here are the recommended image sizes:

Facebook1200x628
Linkedin698x400
Google plus800x1200
Twitter1024x512

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Write to us: support@zohosocial.com