Brand Health is a summary of your brand's social media performance across social networks. You could think of it like a personal fitness tracker: it shows you stats that help you understand how you're doing. But instead of counting steps or heartbeats, Brand Health tracks the number of followers and active engagers, likes, and stories created about you.
Brand Health includes 4 stats: Total Audience, Active Audience, Engagement, and Stories Created. A number in green indicates growth or progress, while one in red indicates a drop or decline. You can always see more information about what each of these stats mean by hovering over the question mark next to them.
Keeping tabs on these metrics will give you a clear picture of how your followers and engagers are responding to your social media marketing efforts.
Frequently Asked Questions: Brand Health
1. Does my Brand Health reflect all the interactions since the time I added this Brand?
A. The metrics only show the performance of your Brand over the past 30 days.
2. Can I view my brand's performance over a timeframe of my choice?
A. Sorry, we do not have this filter at the moment.