It's important to stay on top of your brand's performance on every social channel. Brand Health helps you with just that. Think of it like a personal fitness tracker, but for your brand. It provides you with stats and numbers that help you understand how your brand is doing on a particular social channel. This tracker doesn't count steps or calories, but rather, all the aspects of your brand's social media marketing.
How does this work? By watching four key metrics - Total Audience, Active audience, Engagement and Stories created.
The stats in green signify growth or progress, while ones in red indicates a drop or decline. You can explore more about what each of the stats mean by simply hovering your mouse over the question mark on the stat bar.
Note: Brand Health calculates the performance metrics of your brand from over the past 30 days