It's important to stay on top of your brand's performance on every social channel. Brand Health helps you with just that. Think of it like a personal fitness tracker, but for your brand. It provides you with stats and numbers that help you understand how your brand is doing on a particular social channel. This tracker doesn't count steps or calories, but rather, all the aspects of your brand's social media marketing.
How does this work? By watching four key metrics - Total Audience, Active audience, Engagement and Stories created.
The stats in green signify growth or progress, while ones in red indicates a drop or decline. You can explore more about what each of the stats mean by simply hovering your mouse over the question mark on the stat bar.
Brand Health calculates the performance metrics of your brand from over the past 30 days.
Note: You will not be able to view the 'Active Audience' column for LinkedIn Company Pages, due to API limitations.